‘This is all a web that’s woven together, and how it all works is really important. You can’t just do one piece of it. And a great partner is someone who understands that this is a marathon, not a sprint.’
You think writing a book is hard? Well, ok, yes it is, but it comes as a nasty shock for most authors to realize that writing the damn thing isn’t enough – then they have to promote it. Luckily, there are people out there who do this really, really well. And even more luckily, one of them is about to give you a book publicity masterclass.
Marissa Eigenbrood, President at Smith Publicity, specialises in the art of connection, matching the right authors to the right platforms, so the right readers can find the right books. While marketing is great for creating a buzz at launch, publicity helps establish enduring credibility. Marketing directly engages your readers; publicity harnesses the power of established media to supercharge your authority and reach.
The good news is that there’s a wealth of opportunities out there. The even better news is that you don’t just get one chance to shine; long after publication day, savvy publicity means you can continue to use your book to build an enduring professional presence.
Here’s to the long game.
Smith Publicity site: https://www.smithpublicity.com/
Marissa on LinkedIn: https://www.linkedin.com/in/meigenbrood/
Alison on LinkedIn: https://www.linkedin.com/in/the-alison-jones/
The 10-day Business Book Proposal Challenge: www.proposalchallenge.com
The Extraordinary Business Book Club on Facebook: https://www.facebook.com/groups/1447064765612358/
Alison Jones: I’m here today with Marissa Eigenbrood, president and partner of Smith Publicity, working with established publishers, innovative hybrid presses, independently published debut authors, and influential keynote speakers and industry luminaries. With a commitment to lasting impact, she develops captivating book launches, but strategically also guiding authors towards a robust and enduring presence in their field.
Marissa began her career at Smith as a publicist leading the strategic direction and execution of campaigns across business, finance, and other related genres. And that love of matchmaking the right experts with the right media opportunity and nurturing that relationship for long term impact is at the foundation of all she does today.
So first of all, welcome Marissa, it’s great to have you here.
Marissa Eigenbrood: Thank you so much for having me, Alison. I’m just really excited to be a part of this conversation today.
Alison Jones: Marissa and I met in person for the first time at the Frankfurt Book Fair, back in October. And I’ve been on the Smith Publicity Podcast, so I feel like we’re just kind of keeping this, basically just creating opportunities to talk to each other, which is terrific. I’m totally here for that.
Marissa Eigenbrood: I mean, I love it. We should keep scheduling things on each other’s calendar.
Alison Jones: That’s right, just find some pretext to have another conversation.
But one of the things that I really wanted to talk about, because there’ll be a lot of people listening and going, oh, publicity, is that marketing? I don’t know, do I need that?
So yes, just sort of tell us, what is it all about and why does it matter? And why is it a good idea for authors to think about publicity?
Marissa Eigenbrood: Yes, thank you so much for the opportunity to talk about this, Alison, and I think that it applies to anyone and any genre. But especially for those who are in the business space, which I know is so much of the Practical Inspiration audience here.
And so, I’d love to start off and just kind of share a little bit of the key differences between I would say publicity and marketing. And kind of how I like to think about that and then why each is so important and how they kind of work together really closely as well.
So, the basic key difference is that with marketing, you’re direct to consumer.
Think about marketing as your social media channels, your website, your speaking engagements, your coursework that you have. There’s all these opportunities to connect directly to your audience where you fully control the message that’s shared. From what you have in your content over to the individual on the other side. And you can really target that to certain people.
On the publicity side of things, we have a middleman, a middle person between us, and that’s the media. So there’s a little less control over kind of what that message looks like. But what we do is we get the boost of credibility from these media outlets that are amplifying your voice, your expertise, your book, your offering in this way.
They’re getting behind you in this way. And so it creates this elevated level of credential, and I think elevated level of trust that comes from being featured in media as well. But what’s really interesting, I’ve been here at Smith for 15 years, and publicity is so different today than what it was even then and again in years past. In that we do lean into such a diverse pool of different types of media. So there’s kind of our traditional world of publicity that’s getting a TV interview, being on a radio show potentially, you know, having some kind of feature in a newspaper or even kind of moving into a little bit more of our newer media online type coverage and such.
Marissa Eigenbrood: But now today we also have our podcasts, our substacks, you know, all of these other amazing opportunities, our influencers, to tap in to. So, there really is this beautiful, robust space to be able to share your message, with these outlets and these influential places and then to have them, you know, translate it and support you and lift you up as they present it to their audiences on the other side.
So again, there’s a little bit of the differences, but it also gives a little glimpse into why it’s so important too, because you do get that, again, that control on the marketing side but then there’s a bias, certainly, that comes with what you share through your marketing efforts. And with the publicity side, we get more of that kind of unbiased support from media.
Alison Jones: And I think that’s such a great point you make about the marketing that you do yourself, which is terrific. You’ve got full control over it. And this is not, it’s not an either or situation, is it? You still need to be doing the marketing at your end well, but you haven’t got all the eyeballs.
And so it makes so much sense to sort of align yourself and to position yourself for distribution by the big platforms that have got all the eyeballs that are aligned with your message. That’s where the people are, people.
Marissa Eigenbrood: Absolutely. I mean, it’s one thing to have your network that you’re tapping into that you’re telling about your new book coming out or you’re, you know, kind of using as a resource to even share ideas related to your content that you’re going to include in the book or include in a new keynote you’re going to give or include in a new service offering that you have for your clients.
But yes, there’s something that, again, it’s kind of this extra level of support and excitement that kind of comes from not only just being featured, in like an HBR or such, to be able to say, Oh my gosh, you know, I have this wonderful, well respected entity that’s supporting me, but also to really dive into where your audience lives, where these niche pockets are, and be able to connect directly with others who are then going to come into your world and want to stay there a bit longer as you can just share content.
So it’s, you’ve got your existing world and then media is one way that helps to bring in those new eyes and ears to your space.
Alison Jones: One thing that always used to be true in the past and I’m really interested to see if it’s changing now, is that it was always quite a regional thing. So you work with a publicist in the UK and they’re like, we don’t really reach the U.S. Market. And, you know, I don’t know if you think that’s changing or do you think actually even if you want U.S. Coverage, you need to go to a U.S. Publicist.
Marissa Eigenbrood: I do think there’s a lot of benefit. It really depends upon your specific goals as an author, and I also think it’s really dependent upon, especially for again, for business authors, where your clients or potential clients really exist too. So, we work with authors based all over the world and the majority of our work is focused on U.S. and Canadian media. But we also, you know, are regularly securing coverage with BBC and The Guardian and Financial Times and others that have more of this international reach, I would say.
But I think that, again, if you’re a U.K. author who, you know, you really don’t necessarily have goals to expand your client reach and such into other markets like the U.S. then I think that working with the UK publicist is best. But if you see the opportunity for expansion, you really want to grow more of a global presence for yourself and there are wonderful UK teams and publicity teams who will, you know, do a little bit of that outreach across the kind of similar way to how we do to more of the top tier. They’ll do a little bit of that across, you know, to the U.S. market as well.
But if you really want to think about a robust, platform building presence and more of a global presence for yourself, your work, then I do think it’s very much worthwhile to also look to bring in a U.S. team. So it’s very dependent upon each person and that’s a big part of how we work too, is always really talking to someone, understanding what their goals are.
I had a conversation with an Australian author recently who really wasn’t completely sure if he wanted to travel to the US very often. I mean, that’s not a short flight. So very mindful of it. But if he really liked the idea of maybe being in US media, but we talked about what the value and benefits of it would be.
And we walked through from the call with him doing some reflection from that, it wasn’t necessarily a yes, absolutely. He’s had great coverage in Australia for his book. We’re talking post publication, but it was, you know, a great point to just take a step back and say, listen, if we do this together, the ROI of this activity will likely be working toward getting new clients speaking whatever in the U.S. And so, is that what you want? And, you know, again, there’s certainly Zoom and other things to do things virtually, but there’s a likelihood of that in person request.
Alison Jones: Such a good point isn’t it because the ROI, you know, if you’re looking at selling more books to cover the costs of working with a publicist,
Marissa Eigenbrood: Hmm.
Alison Jones: Pretty tricky. They’re very low priced things, people. So, yes you really got to be thinking about the bigger picture.
It’s interesting that you said that you were talking post publication with that guy. Because I’m guessing that that’s not ideal for you, is it? When do you prefer to work with people?
Marissa Eigenbrood: It can be ideal again based on goals. It’s okay. But if you know, if someone comes to me and says, I’m two weeks out from publication date or I’m a month post publication and my only goals are book sales at this time, my only goals are for the book to get coverage at this time, then I have to say, hold on one second, this might not be the right fit because it’s going to be much harder to get that book centric coverage that we talk about. That’s reviews of the book, excerpt placements, being on certain recommended lists, the five books you should read, The Financial Times that we see every month, those things are all coordinated pre-publication. We’re starting three, four, five months before pub date when we’re working toward those particular book centric goals.
A few things happen, maybe a little bit closer to, but for the most part, we need to have that kind of, those are some of the things that we want to try to achieve together, but if the majority of the goals are focused on thought leadership elevation, on expert branding, on really bringing attention to that overall brand ecosystem and using the book as that supporting thing, that resource, that great kind of tangible product that supports the overall John Smith brand, if you will.
Then, yes, there’s things we can do because we can lean into byline articles. We can lean into podcast interviews. We can position for expert commentary. We can really look at how we’re positioning the expert voice at any time. It’s actually, we do that sometimes well in advance of, even when someone is maybe shopping their book to publishers and they need to get some fresh media, we’ve done some kind of little spurts of work at those stages too.
Alison Jones: That’s so interesting. That’s… so that, that’s actually more about establishing yourself to get the publishing deal in the first place. Yes.
Marissa Eigenbrood: Completely.
We’ve stepped in quite a bit on projects where they’ve worked with like the in house team, whether that be with a hybrid publisher or traditional, someone else they’ve had involved and then they say, Hey, I want to keep this going for, you know, more of a longer term kind of momentum and what does that look like?
And with the goals again, and the mindset of it all shifting more toward that expert voice elevation versus book, all book all the time. But the book always comes along for the ride.
And that truly, no matter, you know, no matter what stage we’re at in the process that expertise elevation is actually the most important thing because people want connection with people and so long gone are those days where you’ve got to go on TV, you know, just talk to a media contact and say, I wrote a book. Let’s talk about it. Just hold it up, you know, like Vanna White on Wheel of Fortune.
You know, we don’t get to just celebrate a book unfortunately anymore because there’s so many that are published and people want connection. And so it really is, the more we can create that trust and that need for your expertise and your voice, then that creates more of that likelihood of someone saying, Oh, I saw this interview here. I listened to this podcast here. I read this article. I decided to follow along on LinkedIn for a period of time. I see that there’s, you know, a lot of value in this person. Now I want to, quote unquote, invest in them. And that’s where you’re more likely to see the book purchased from more of that individual person who’s not, you know, it’s kind of coming in as a cold lead to your world.
So, you know, no matter what point we’re at, we’re always really emphasizing the importance of that expert voice in the mix of what we’re doing.
Alison Jones: That’s so interesting. And it’s really interesting to think of the book as being a sort of almost like a necessary, but not sufficient, condition to generate interest as well. That you’ve got to be thinking about more broadly. I mean, I guess from an author’s perspective, well, you know, let’s say from your perspective, what kind of authors do you most like to work with?
Like when you are thinking about your ideal author to work with, what are they like? What are they doing?
Marissa Eigenbrood: Oh my goodness. Yes. What are they doing? They are partners to us. I think that’s the most beautiful way to describe it. This isn’t, you know, the person who’s not a great fit for us is someone who says, here’s my book, go do something with
Alison Jones: Here’s my book. Here’s some money. Away you go. Yes.
Marissa Eigenbrood: Yes.
Alison Jones: Yes
Marissa Eigenbrood: maybe for a million dollars. No, but it really is, because it is a puzzle that we’re putting together here around a launch and around a brand. And you have to fill in so many of these different pieces to the puzzle. And so publicity and building media attention is one piece of that puzzle.
But I always like to say, you know, if you are on a fantastic podcast, if you get to talk with, my god, Jay Shetty who’s just a huge name in the kind of personal and professional development space. If you’re on that show, that’s amazing exposure. And you have it in that moment, it’s a little bit of a 15 minutes of fame kind of thing. What do you do with it after that? Are you ready to amplify it? And so the best partner to us is someone who understands that what we do is just one piece of that puzzle. There’s a lot of other different things that they need to be doing too.
And it’s okay if they’re not fully clear on what that is right away. We do a lot of early consulting work on brand development and kind of what you should be thinking about around LinkedIn presence or on your website or things like that too, if that’s needed.
And so you don’t have to have everything just in a perfect place when the time comes for us to work together. They’re the understandings to be there that, hey, if we get you that really great podcast interview, or you are, you know, in the Financial Times recommended reads list for the month, that you are ready to share that through and amplify that through LinkedIn to go to a newsletter that you have, to, you know, when you’re pitching yourself for speaking, it says recently featured in the Financial Times and such.
So, understanding that this is all kind of a web that’s woven together and how it all works is really important. You can’t just do one piece of it. And also a great partner is someone who is understanding that this is a marathon, not a sprint. This is a long game process.
And there’s a lot of pressure that’s been put on the build up to publication date for so many years in traditional publishing in particular, and that’s great, it’s important, but I like to look at a publication date as the book’s birthday. And if you have a baby and you think about the birthday, you know, after that, now it’s out in the world. Now it has the opportunity to actually have influence and to build connection. We’re just talking about how great it’s going to be before that. But now it gets to be great. And if you nurture it and you support it and you keep lifting it up, it can be bigger and greater and such along the way for well after publication date too.
So that mindset around your role in this process and being ready to commit that time and that energy and sometimes that investment and other teams and such too. And then also just understanding that this will be a process. You know, those are some of the individuals we really love to work with. Sometimes a lot of that responsibility sits with just the individual. We know it’s a lot. Other times they’ve got great teams supporting them. And we love when there’s a great virtual assistant or a great marketing manager from an organization that is there to support as well.
Alison Jones: And sometimes that’s really helpful psychologically, I think, for authors as well, because there is a huge emotional load in continually hustling, continually sort of putting yourself forward. I think that’s quite, for lots of authors, that’s really hard to do. And it’s funny old mix, isn’t it, writing a book, because you’re putting yourself out there saying, you know, I have the authority to put this forward, but you’ve also got to be incredibly humble about that and know you haven’t got the last word and also you put in the hustle and graft.
Marissa Eigenbrood: Yes, I don’t take it lightly the work that we get to do here at Smith and just the time and the vulnerability and the energy and the sacrifices that come with being an author. I don’t do that lightly at all. And I mean, you yourself are an author and I bow down to anyone who has the…
well, that’s nice. Thank
Because I truly, I don’t know if I have it in me personally to ever write a book. I don’t know if I have,
Alison Jones: We’ll talk later, Marissa.
Marissa Eigenbrood: But it is, it doesn’t matter what you’re writing about. It doesn’t matter whether there is such a vulnerability to it. As you said, like, you’re putting yourself on the page. You’re creating this tangible thing that you can’t take away. At that point like it’s out there but you’re also… there is such a process that you and I have talked so much about writing and content and all of that and how important it is to the development of the book, but also you will be writing forever. You’ll never stop writing.
And so this, yes, like, you need therapy before you start going into the book process because you’ve got to get ready for it. You need like a performance coach or something to truly get you ready for it.
But no, but all jokes aside, it’s a daunting process on the time that you’re in a publicity campaign. Again, in that partnership, we are going after all these, like say, we’re opening these doors and you have to walk through them. So you still have to be available to do a podcast interview. If, you know, HBR wants a thousand word article, we’re going to coach you through that stuff. But you still are writing this piece and so there’s a lot less sleep and maybe a little less family time sometimes, that comes with the being in the thick of a publicity campaign well.
Alison Jones: That’s such a great image, isn’t it? You open the doors, but the author is the one that’s got to walk through. Yes, that’s a great image.
So you mentioned before about some of the changes you’ve seen in traditional media is still there and it’s still really important, but it’s also being supplemented.
There’s an additional, I mean, even the traditional media outlets have more opportunities in a sense, don’t they, in the online space as well.
So, just talk us through a few of the changes that you’ve seen in your time at Smith. And I’d also like to talk about what you see coming down the line as well.
Marissa Eigenbrood: Yes. Oh, certainly.
You know, I think that one common thread that runs through what I’ve seen and I think what is to continue coming is just all wrapped up in the word like niching, that things are going to continue niching further and further and further, where again, 15 years ago, being on The Today Show, being on NPR’s Morning Edition, there was this core group of media in the U.S. that if you got here, you were going to sell a lot of books. Oprah. Be on Oprah. You know, that was it. There was just this guarantee of you will sell books. If you’re here, you will get a certain level of attention.
Because back then we didn’t have blogs, podcasts, we didn’t have, it was just, there was a more limited pool that we were kind of focusing on. Still a lot, but much more limited.
And today, those things are still important from a brand elevation standpoint, making sure everybody’s clear on the fact that Oprah no longer has a show, because sometimes we still get asked if we think someone can be on Oprah. Especially business authors, we’re not getting on Oprah.
But there is, you know, and PR still exists, and so there is still benefit to, again, those incredible platform elevation type of media opportunities, Fortune, HBR, you know, Business Insider, Entrepreneur, Fast Company, so on and so forth, The New York Times and such, that are going to be great logos to feature on your platform, on your social media pages and such, but that’s not often where your target audience is really condensed and living.
And so, what is the beautiful thing about all of this newer media that’s more non traditional maybe, that’s emerged over recent years, again, our podcasts, our blogs, there’s so many fantastic, not necessarily a newer media thing, but so many of these like trade publications and things like that, that when you really get to focus on them, they might not be household names, but you’re reaching a condensed pool of your audience.
And so I think that as more new media continues to emerge, in different ways, then we’re also going to see the importance of getting more and more of that type of attention. But that’s something that we’ve always kind of put equal stock in here at Smith, is yes, we want the brand building, household name, media opportunities, but we equally as important, at times a little more important, we see more requests for consulting or speaking from someone who read an article or such coming from the niche world, you know, typically. So…
Alison Jones: it’s such a great point.
Marissa Eigenbrood: Yes, like you have a… right, yes…
Alison Jones: You have the sort of the big direct consumer almost, the big sort of mass media outlets, they feel terrific, but actually they can have almost zero impact on sales because these are not your target people. So it’s a nice vanity metric.
Marissa Eigenbrood: If you have a book about company culture that really is speaking to HR leaders, let’s say then, yes, is it great to talk about that for Fast Company and to have that article placement? Absolutely.
But we also want to make sure we’re targeting HR Executive, HR.com, The Society of Human Resource Management, their blog, you know, certain podcasts that speak to them because as a decision maker in that space, you’re probably getting those newsletters in your inbox on a regular basis.
You know, do I get certain business ones in my inbox every day? Yes. But what do I read? Shelf Awareness and Publishers Weekly and Alison’s amazing newsletter and, you know, all of these great…
But that’s what, with it from a professional standpoint. I’m curious about this management article from a, you know developing myself as a manager and so I’m curious about that. And maybe, you know, get some inspiration for some clients we have, but what I’m learning about my industry, I’m going to more of these trade publications and such.
And so I think that, you know, again, it’s kind of this dual connection here of the change has been more of this new media and then from that has come this opportunity to really niche down further and further and further.
You know, it’s really interesting post US presidential election, there has been so much conversation around, well, where did the candidates connect with their audiences? And we saw so much more, I mean, the Trump campaign was on Joe Rogan’s podcast, was on Theo Von’s podcast, which a lot of people don’t know, but he’s an incredibly huge following.
They connected with these really influential people. Even we saw, you know, Kamala Harris on the Call Her Daddy podcast. Like there are these pop culture, you know, kind of entities that’s where they got in front of the most people. If you actually look at the number of people that those podcasts reached versus anything on CNN. It was tenfold of the number of people that were listening in and tuning into that.
And so, it’s just really understanding that there is so much value in some of that non traditional stuff that I think a lot of people still kind of sit with and ideally want to see, but yes, the New York Times not many people have that coming to their home anymore, you know, on a regular basis.
Alison Jones: So interesting. Yes. And that’s more and more about relationship, isn’t it? And developing, you know, finding out not just broadcasting, but listening and being aware and understanding what people want from the outlet that you might be having a podcast conversation on, you know, listening to some previous podcasts, all that kind of stuff.
Marissa Eigenbrood: Oh, absolutely.
Alison Jones: Yes brilliant.
I always ask my guests, Marissa, for their best tip for a first time business book author. I kind of, I mean, we’ve done nothing else but give them tips this whole conversation. But if I said to you, what’s like the one thing, if you take nothing else away from this conversation, what should you keep in mind?
Marissa Eigenbrood: I’m not going to talk about publicity at all in this. I’m just going to say be active on LinkedIn. That’s what I’m going to say. Be active on LinkedIn, please, because that is just this beautiful, it’s a wonderful community. It’s the only social media platform that feels like this positive place of support and uplifting of each other. But there’s such an amazing opportunity there to build connection, to be authentic, to share a little bit about yourself, to test ideas out with people who are in your space.
And by being active, post a couple of times a week, two to three times, you know, it’s great. Just build that momentum if you’re not already doing it or just get back into it again, if you haven’t. And when you’re on there, I always say, don’t be afraid to just connect with people. You don’t have to have this long history of a relationship with them.
If there’s someone who you think might benefit from hearing about your book in the future, just reach out to connect. You don’t have to send a message every time, doesn’t have to be perfect. That will help grow that momentum, but it’s so valuable to have that for publicity, for your book launch down the road. You’re going to, that’s the first group, you know, outside of maybe your friends and family that you’re going to go to and say, Hey, I have a book coming out. Would you consider pre-ordering it or supporting it in some kind of way? And then they’re the warmer leads that you’re going to kind of get established first. And then we’re going to bring the cold leads in from the media side of things. So there’s got to be warm leads a little bit there to start.
So that’s why I share that.
Alison Jones: Yes and also, of course, the people that you’re connected to on LinkedIn, they’re connected to people too. So if you’re reaching out for endorsers, for example, always worth going to LinkedIn and see if you’re a second or third connection and trying to sort of get in that way. Yes. Brilliant.
Marissa Eigenbrood: Absolutely.
Alison Jones: You’re speaking to me because I have completely, I’m just so busy, I’m not doing anything on LinkedIn at all. What we do occasionally in the Practical Inspiration Author Group is we have LinkedIn challenges and we do this thing, you know, for a month, everybody’s going to post every day on LinkedIn and we’re going to support each other.
And we just see the engagement and the opportunity soar.
When you do it, it is phenomenal in terms of what it gives back. So thank you. Timely reminder
Marissa Eigenbrood: And I love hearing that you do it with your authors too, it’s so fantastic to have these like subgroups of, you know, connections and again, go back many years. Your pre orders came from like certain media coverage in the past. That’s not as much anymore today. Most of that’s going to come from your networks that you have.
And so, kind of having these different pockets of people who are ready to support and going to be part of your street team is really powerful. So I love that you’re creating, you know, one for your authors already.
Alison Jones: Yes. So, we’ve also got in our Slack channel, we’ve got, you know, promo as one of the channels and authors are in there all the time and they’re sort of saying, you know, it’s my 99p deal. Let’s all get behind it. Or, you know, I’ve got this opportunity or whatever.
I love seeing it happen. It’s brilliant. Yes really, good.
And I guess, well, the other question that I always ask people is to recommend us a book, and I can’t wait to see what you’re going to recommend because you must have so many books just out of sight here that you could reach and pull.
What should we be reading?
Marissa Eigenbrood: Oh my gosh, you know, I’m actually, one happens to be right here that I thought about and I was like, it happens to be in a pile over here that I can reach to quickly. But just because he’s number one, I’m going to say he is the author himself. His name is Joe Mull. He is a hybrid published author with Page Two, his book is called Employalty.
And this is just one of the most fantastic, it’s called How to Ignite Commitment and Keep Top Talent in the New Age of Work. And Joe is just one of the best humans, truly, that I’ve, gotten to know in a long time. He was one of the most beautiful partners in our publicity campaign that we did together and again, you’d think that I might pull out like a random, book about publicity or writing or something like that, but it’s just, it’s a really good book.
It actually just got shortlisted for summary. com’s one of the Book of the Year, up against like Amy Edmondson and stuff, which is just incredible for Joe. And so it’s a really great book. If you’re a leader in any size organization, a manager, whatever it is, there’s amazing, really human centric, kind of content in here that I can’t celebrate Joe enough.
Alison Jones: Brilliant. I love that. Thank you. And it’s always great to, even if it’s not your area, I think if you’re reading books that have been really well written and you’re looking at authors who are doing book marketing, self promotion and so on well and working well with publicity people, it’s always really good to just peek under the hood and just see, well, what is he doing?
Where is he? So you can almost reverse…
Marissa Eigenbrood: yes
Alison Jones: …engineer some stuff.
Love that.
Marissa Eigenbrood: He’s broken the mould. There’s not much that he could have done better, I have to say, in working with us, and continued to since. His book came out a little while ago. So it’s not, yes, it’s not brand new this year or anything. So
Alison Jones: He’s in it for the long haul.
Marissa Eigenbrood: …wonderful energy. Oh, yes for sure.
Alison Jones: Excellent. Thank you.
And Marissa, if you want to find out more about you, more about Smith Publicity, where should they go?
Marissa Eigenbrood: Yes, so I am pretty active on LinkedIn. So please feel free to come on over, follow me, connect with me. I love those direct connections and having those direct messages, conversations and everything.
An email directly to me is great too. The Smith Publicity website has a lot of content, but we also have our podcast, our newsletter, we love to share educational information as much as we can. We do regular webinars and such too.
But for that kind of regular consistency of sharing stuff, LinkedIn and my profile in particular is definitely best.
Alison Jones: I love that you’re walking the talk. Excellent.
Marissa Eigenbrood: Trying, trying.
Alison Jones: So much fun and so much value in what you’ve shared today, Marissa.
Thank you so much for your time.
Marissa Eigenbrood: Thank you, Alison, for having me. This was such a wonderful conversation.
