‘You have a choice about how you put content out into the world in 2026, and that choice isn’t just a business choice, it’s about who you are and what’s important to you.’
It’s the time of year when we traditionally think about the changes we want to make in our lives to help us become the people we want to be. In 2026, I think we also need to think about what we want to KEEP doing for ourselves, even though AI tools might be able to do those things more quickly and easily.
Writing is a great example. From exploratory writing – early-stage, messy, private thinking-onto-the-page – to social media posts to writing a book, embracing the messiness and the hard yards is what will set you apart, personally and professionally.
Get out of your comfort zone and lean into writing that sparks genuine connection, builds trust and results in words worth reading. Because if you delegate your writing now, you’re delegating you might just find you’re delegating your thinking in the future.
Alison on LinkedIn: https://www.linkedin.com/in/the-alison-jones/
The 10-day Business Book Proposal Challenge: www.proposalchallenge.com
Alison, love the message of this video: if you aspire to be a good writer, write. I have gone off LinkedIn at the moment because it seems to be a series of AI-generated articles pin-ponging back and forth against the walls of the algorithm. One sage AI expert said there are two kinds of writers using AI: one who inputs 10 words and asks for 1000 back, the other inputs 1000 words and asks for 1000 back. Mic drop.
Thank you for these words of wisdom – a necessary warning and reminder of the value of owning our own, unique voice.
You keep inspiring me and I’m determined to build that exploratory writing habit this year!
Happy new year to you and yours!