Episode 73 – The Entrepreneurial Journalist with Sara Kelly

Episode 73 - The Entrepreneurial Journalist with Sara Kelly

While publishing’s been going through massive disruption over recent years, journalism has had its own problems. Ironically, in a world that runs on content, it’s harder than ever to be a professional journalist. ‘It’s not that people aren’t reading newspapers. It’s just that they’re not paying to read them anymore, so…

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Episode 71 – The Independent Author with Orna Ross

‘Creative writing, creative publishing, creative living’ That’s Orna Ross’s byline, and it sums up her empowered approach to life as an independent author. Having ‘won the literary lottery’ and secured a deal with a major publisher, she didn’t expect to get involved in self-publishing. But when she became frustrated with…

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Episode 70 – The Best Bits

Episode 70 - The Best Bits

Pure gold from the last 9 episodes of The Extraordinary Business Book Club – insights, ideas and inspiration from some of the world’s leading writers and book people and some who’ve just begun the journey. Hear from: Christian Madsbjerg (Sensemaking) on creativity Roman Krznaric (Carpe Diem) on an innovative way to use your book’s content Bernadette Jiwa (Hunch) on…

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Episode 69 – Content Marketing with John Hall

Episode 69 - Content Marketing with John Hall

John Hall practically invented content marketing. As CEO of Influence & Co he has helped companies of all sizes, from startup to Fortune 50, become ‘top of mind’ with their customers by establishing trust through useful, engaging content. In this episode we discuss what it means to have a content strategy, and…

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Episode 68 – Thriving Abroad with Louise Wiles

Episode 68 - Thriving Abroad with Louise Wiles

Louise Wiles took part in the very first 10-day Business Book Proposal Challenge. As the deadline approached to submit the completed proposal for a chance to win a publishing deal, she hesitated. “I haven’t sent it in. Am I going to send it in? Oh, I’m not sure.” In the end,…

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Episode 67 – Copyright and creativity with Cory Doctorow

Cory Doctorow

‘Computers and the networks that we connect to them, they’re the nervous system of the 21st century.’ And yet Cory Doctorow argues passionately that right now, the way we legislate the internet isn’t serving the creators, or even the consumers. If you care more about people seeing and using your content…

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Episode 66 – Carpe Diem with Roman Krznaric

What does ‘Carpe Diem’ mean to you? In his fascinating new book, Roman Krznaric reveals how the meaning of this famous phrase has changed over time, and how it’s been pressed into service as a rallying cry for both hard work and hedonism, mindfulness and political activism. He also talks about…

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Episode 65 – Sensemaking with Christian Madsbjerg

Episode 65 - Sensemaking with Christian Madsbjerg

‘I wanted to write a book about how magical people are, as opposed to machines. How enormously efficient we are at understanding things, particularly each other, in a way that no machine will ever come close to doing.’ Through his work with ReD Associates, Christian Madsbjerg helps companies make better decisions…

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