‘How can you get to more people beyond coaching courses and beyond webinars? Well, you write a book.’ Bec Evans and Chris Smith met in a bookshop and have worked with books, writing and authors ever since. As co-founders of Prolifiko they coach writers to be more productive, and as…
‘Slow journalism for us was just a way of encapsulating that feeling that when you take your time, you can do something more quality.’ In a media landscape dominated by the white-hot, reactive world of social media and rolling news, it can be hard to keep a sense of perspective.…
‘If you give your brain a question, it can’t help but go looking for answers. That’s how we are designed. And when you know that, you suddenly think, well, all my job is, really, is to come up with the good questions, isn’t it?’ In a gratifying plot twist, I…
‘Your story is about you, but it’s not for you. Someone, somewhere woke up this morning needing to hear your story to not feel alone.’ For most of us, it’s hard for us to see how our personal story fits into our professional life. But Mark Leruste believes that your…
‘We are designed for acute episodes of stress, but what we’re not designed for is chronic episodes of stress. That’s stress after stress after stress, and that’s what most people are living with, day in day out.’ Looking back, Sarah Sparks can see that her body was trying to tell…
Ever wondered why people don’t immediately shout ‘Of course!’ and shake you warmly by the hand when you share your insights with them? It’s because we find new ideas hard to accept, especially when they contradict things we’ve believed up until now. So how as a writer can you help…
‘How do I… move from being a curator to a creator? That was a big shift for me, and I think I got there in the end.’ People often talk about the value of the finished book – for the author and for the reader. Less talked-about is the value…
“Of course we want to predict, what’s the world going to be like in 5, 10, 15 years? How can I, as a brand, put myself in an advantageous position to thrive in this hypothetical future? But through taking a human-based approach, we’re going to ask a different, and I…
We don’t live in a perfect world. If you’re hoping to write a business book, I bet there’s something that’s getting in your way. Not enough time, lack of focus, morning sickness, a global pandemic… We can’t get rid of these constraints, but we CAN get smarter about them, and…
‘We are not here to be inspiration. Instead [we] invite back those who feel inspired to think about what they’re inspired to do as a consequence.’ From the moment her well-intentioned mother spoke wistfully about the possibility of her getting ‘a little job’ when she was afflicted by chronic rheumatoid…
