Episode 388 – Writing powerfully with John Simmons

Episode 388 - Writing powerfully with John Simmons

‘If I’m not doing my own writing, I’m not properly thinking.’ You’ll be familiar with the idea of visual identity in branding: but what about verbal identity? John Simmons, director at Interbrand, recognised that the language you use as a business is just as important – if not more so…

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Episode 387 – Build a Better Business Book with Josh Bernoff

Episode 387 - Build a Better Business Book with Josh Bernoff

“Unless you have a way to differentiate, then you don’t really have any sort of justification for putting out yet another book.” There’s not much Josh Bernoff doesn’t know about writing business books. And he knows that differentiation is everything. Whether it’s your unique perspective or a groundbreaking solution, finding…

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Episode 386 – How to Write a Self-Help Book with Ginny Carter

Episode 386 - How to Write a Self-Help Book with Ginny Carter

Ginny Carter, experienced ghostwriter and award-winning author in her own right, discovered when judging the self-help category for the Business Book Awards that authors were consistently making the same mistakes. The answer was obvious: write a great self-help book explaining how to write a great self-help book! In this super-practical…

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Episode 385 – Disruption in Action with Adrian Hornsby

Episode 385 - Disruption in Action with Adrian Hornsby

‘The problem that you have here, it’s not a writing problem. It’s a thinking problem.’ When Adrian Hornsby faced the challenge of how to convey complex business information in a way that resonated with readers, he drew on his background in writing fiction for theatre to bring dense business concepts…

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Episode 384 – Motivation with Catherine Stothart

Episode 384 - Motivation with Catherine Stothart

‘Motivation is what drives your choice of what to do, and also how hard you try and how long you keep trying for.’ With a wealth of experience in coaching and training leaders from top multinational companies like Airbus, Google, and Audi, Catherine Stothart has developed a deep understanding of…

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Episode 383 – Find your 9others with Katie Lewis & Matthew Stafford

Episode 383 - Find your 9others with Katie Lewis & Matthew Stafford

“Oh, this is why people write books. This is actually quite addictive, this feeling that you’ve produced something and it is having an impact.” Katie Lewis and Matthew Stafford are the co-founders of 9others, a unique community that brings together founders and entrepreneurs to find answers to the questions that…

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Episode 382 – Book marketing with Karen Williams

Episode 382 - Book marketing with Karen Williams

‘I thought it was going to be a 20% update and I think the content has changed by about 80%.’ This might sound familiar to anyone who’s sat down to update their book. But this conversation isn’t just for you if you’re considering a second edition: Karen Williams is talking…

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Episode 381 – The Modern Maverick with Ed Haddon

Episode 381 - The Modern Maverick with Ed Haddon

‘We need, at the moment, mavericks. We need people of independent thought, courageous, wanting to do things differently, but we need to do that in service of others.’ Mavericks write their own rules. Modern mavericks write their own rules of success.  Ed Haddon, author of The Modern Maverick, helps people…

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Episode 380 – All about the Voice

Episode 380 - All about the Voice

In a sense writing a business book – any book, really – is quintessentially about finding and using your voice. You’re talking across time and space to a reader for a conversation that lasts for hours; admittedly a bit of a one-sided conversation, but it’s not possible to talk to…

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Episode 379 – Revolting Women with Lucy Ryan

Episode 379 - Revolting Women with Dr Lucy Ryan

When Lucy Ryan’s research revealed that midlife women were walking out of corporates in droves at the same age that the men around them were stepping into senior leadership positions, she knew it would make a great PhD topic. There was a massive data gap, and a clear benefit to…

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