“I started where I think a good marketer should start, by asking some people to read the book and give me their feedback.” Luan Wise, a fellow of the Chartered Institute of Marketing with over 20 years of experience in B2B and B2C sectors, is an expert on all things…
‘I think it’s kind of a miracle. How can a human mind… all by itself, come up with an idea it never had before? You know, in a dialogue, I can understand how I can get a new idea from you, but how can I get a new idea from…
You know those business book authors who tell you, ‘Dip in and out, read this book any way you choose’? Andy Cope, founder of Art of Brilliance and author of The Little Book of Emotional Intelligence, is not one of them. “I specifically set this book out so it starts…
