Episode 313 – PR on a Beermat with Louise Third

Episode 313 - PR on a Beermat with Louise Third

‘You cannot go into PR without building relationships.’ Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists…

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Episode 243 – Bookshop.org with Jasper Sutcliffe

Episode 243 - Bookshop.org with Jasper Sutcliffe

‘A town isn’t a town without a bookstore. It may call itself a town, but unless it’s got a bookstore, it knows it’s not foolin’ a soul.’ – Neil Gaiman, American Gods For most booklovers, bookshops – especially independent bookshops, that care about their books and their readers, stock just…

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Episode 187 – 10 top tips for reading business books

Episode 187 - 10 top tips for reading business books

At the start of 2019 I set myself the ambitious target of reading 100 business books in the year. Now we are 78% of the way through the year, and I am 60% through my list. So really, who am I to be offering reading tips?  But the fact remains…

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Episode 155 – The Amazon effect with Natalie Berg and Miya Knights

Episode 155 - The Amazon effect with Natalie Berg and Miya Knights

Amazon has revolutionised retail, and it’s showing no signs of stopping. To understand the Amazon effect, and consider what might be coming next, we need to analyse it through two lenses – retail strategy and technology. Which is why retail analyst Natalie Berg and technology journalist Miya Knights decided to…

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Episode 114 – High-Fidelity Publishing with Barbara Gray

Episode 114 - High-Fidelity Publishing with Barbara Gray

“I don’t want people to buy my book.” That’s a sentence I honestly don’t think I’ve heard an author say before, ever. But Barbara Gray’s vision for her second book, Secrets of the Amazon, was very different to that of most authors. It’s part of what she calls high fidelity,…

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Episode 109 – Books and business models with Steve Scott

Steve Scott started writing and publishing to build his business, but pretty soon his business became writing and publishing books: he now has more than 70 to his name, all focused on helping internet entrepreneurs succeed. In this week’s podcast this multi-bestselling author reflects on what he’s learned about the…

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