‘You cannot go into PR without building relationships.’ Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists…
‘A town isn’t a town without a bookstore. It may call itself a town, but unless it’s got a bookstore, it knows it’s not foolin’ a soul.’ – Neil Gaiman, American Gods For most booklovers, bookshops – especially independent bookshops, that care about their books and their readers, stock just…
At the start of 2019 I set myself the ambitious target of reading 100 business books in the year. Now we are 78% of the way through the year, and I am 60% through my list. So really, who am I to be offering reading tips? But the fact remains…
Amazon has revolutionised retail, and it’s showing no signs of stopping. To understand the Amazon effect, and consider what might be coming next, we need to analyse it through two lenses – retail strategy and technology. Which is why retail analyst Natalie Berg and technology journalist Miya Knights decided to…
“I don’t want people to buy my book.” That’s a sentence I honestly don’t think I’ve heard an author say before, ever. But Barbara Gray’s vision for her second book, Secrets of the Amazon, was very different to that of most authors. It’s part of what she calls high fidelity,…
Steve Scott started writing and publishing to build his business, but pretty soon his business became writing and publishing books: he now has more than 70 to his name, all focused on helping internet entrepreneurs succeed. In this week’s podcast this multi-bestselling author reflects on what he’s learned about the…
