Episode 133 – Ghostwriting and Frankendrafts with Derek Lewis

Episode 133 - Ghostwriting and Frankendrafts with Derek Lewis

‘The first draft of the manuscript is just ugly. There are pieces, and parts, and this part doesn’t match that part. It looks like a Frankenstein monster. And that’s why I call it Frankendraft. It sets that expectation low, that this will be an ugly, ghoulish creation with parts and…

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Episode 132 – Design Your Life with Ayse Birsel

‘When you’re being creative, all you’re trying to do is see the same things differently, and from that, see if you can drive new ideas, solutions and new value.’ Ayse Birsel, multi-award-winning designer, decided to try an experiment. She tried to catch herself being creative and reverse engineer exactly what…

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Episode 131 – An Unforgettable Launch with Michael Brown

Episode 131 - An Unforgettable Launch with Michael Brown

This is a very special episode for lots of reasons. Firstly because it’s shorter than usual. Secondly because much of it was recorded live at one of the most memorable book launches I’ve ever attended. Thirdly because Michael Brown, the author of My Job Isn’t Working: 10 proven ways to…

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Episode 127 – Leading Through Uncertainty with Jude Jennison

Episode 127 - Leading Through Uncertainty with Jude Jennison

Horses don’t care what your job title is. They’re not impressed by the car you drive. The only way a horse will follow you is if it trusts you. And it will trust you only if you’re leading authentically. Jude Jennison discovered the astonishing power of horses to transform people’s…

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Episode 124 – Finding your story with Martin Norbury

Episode 124 - Finding your Story with Martin Norbury

Most business book authors aren’t professional writers. Martin Norbury failed his English O-level twice, but he knew that he had a story to tell that mattered. In this week’s conversation he reveals how he went about turning the stuff in his head into a brilliantly readable book – from interviews…

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Episode 103 – Writing down the music with Elaine Gould

Episode 103 - Writing down the music with Elaine Gould

Music notation may seem a world away from business books, but the parallels are striking: when music editor Elaine Gould wrote what was to become the classic reference work Behind Bars: The Definitive Guide to Music Notation, her focus was relentlessly on the musicians who had to use those marks…

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Episode 102 – Pre-suasion with Robert Cialdini

Episode 102 - Pre-suasion with Robert Cialdini

We like to think of ourselves as rational beings. But over the last 30 years or so behavioural science and psychological research has conclusively proved otherwise: the bit of our brain that makes decisions does so mostly on the basis of stimuli and associations, and pretty much all the meaningful…

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Episode 101 – Hiding in the Bathroom with Morra Aarons-Mele

‘I always wanted to write a book… but it was never my time. My husband wrote a book, my father passed away, I have three little kids, I mean, I have a business, you know, life gets in the way… And then finally, one day… I thought: I want to…

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Episode 92 – Trusted with Lyn Bromley & Donna Whitbrook

The launch of Trusted was a very special occasion. When one of my authors has a book launch it’s ALWAYS a special occasion, of course, but this one was exceptional for a number of reasons: It was two authors, not one, both of whom had written every word of the…

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