Tag: business books
Episode 390 – Writing = Business
“Business books are unique because they are in that sweet spot between business activity and creative endeavour, that’s why I love them so much, that’s why I do this podcast, that’s why you’re here. It’s a beautiful thing.” Too often, people see writing a business book as something comletely different…
Episode 376 – Do Deal with Richard Hoare
Episode 373 – Rethinking creativity with Dennis Sherwood
“What’s important about creativity is not novelty, but difference. I want something different from what is happening now, and difference is much easier to discover because difference means different from now.” There’s a lot of mystique around creativity, but for practical people – people like scientists and engineers – being…
Episode 358 – Staying the Distance with Catherine Baker
Episode 357 – Top Tips from the IPG Spring Conference
Episode 345 – Glow in the Dark with Mark Leruste
Episode 344 – STOP with Sarah Sparks
Episode 340 – The joy of constraints
Episode 335 – Fortitude with Bruce Daisley
Episode 390 – Writing = Business

“Business books are unique because they are in that sweet spot between business activity and creative endeavour, that’s why I love them so much, that’s why I do this podcast, that’s why you’re here. It’s a beautiful thing.” Too often, people see writing a business book as something comletely different…
Episode 376 – Do Deal with Richard Hoare
Episode 373 – Rethinking creativity with Dennis Sherwood

“What’s important about creativity is not novelty, but difference. I want something different from what is happening now, and difference is much easier to discover because difference means different from now.” There’s a lot of mystique around creativity, but for practical people – people like scientists and engineers – being…