Episode 335 – Fortitude with Bruce Daisley

Episode 335 - Fortitude with Bruce Daisley

Interested in social media, podcasting, business books and business? It’s hard to think of someone who can speak with more authority on all of those than Bruce Daisley, ex-European head of Twitter, host of the No.1 business podcast Eat, Sleep, Work, Repeat, author of The Joy of Work and all-round…

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Episode 334 – Marketing Strategy with Jenna Tiffany

Episode 334 - Marketing Strategy with Jenna Tiffany

‘Strategy is effectively the map which takes you to your destination… tactics are the vehicles you’re going to use to get there.’ Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them – and many others – was to write…

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Episode 330 – Writing energy

Episode 330 - Writing energy

How do you generate, manage and sustain the energy that’s needed to write a business book? Physically, mentally, socially and even spiritually, there are many aspects to this question.  Luckily there are many great writing and business brains on hand to answer it. Learn from the best:  Simon Alexander Ong…

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Episode 328 – Buy This, Not That with Sam Dogen

Episode 328 - Buy This, Not That with Sam Dogen

‘If you stay consistent, you grow your brand, you grow your message. I think sooner or later, something good will happen and you won’t be able to anticipate what it is.’ What story about money do you buy into? Sam Dogen, aka The Financial Samurai, wants you to rethink financial…

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Episode 327 – Rebuilding with Sara Tate

Episode 327 - Rebuilding with Sara Tate

“How often does anyone really start with a blank sheet of paper? Certainly not at my age, you know? You don’t, you start from where you are… we want to make the effort to rebuild something that we love and we’ve invested in, a business or a relationship, whatever it…

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Episode 325 – Change Makers with Katy Murray

Episode 325 - Change Makers with Katy Murray

“How do I discover my change making contribution, and how do I do that in a way so that I don’t fry myself in the process?” The balance between stepping up to make an impact in the world and stepping back where necessary to protect our own wellbeing and energy…

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Episode 323 – Exposure with Felicity Cowie

Episode 323 – Exposure with Felicity Cowie

Ever wondered how a journalist picks which expert to provide a quote on a story in your industry, or why a national paper runs a story on your competitor and not you?  Media relations might seem like a dark art, but when you understand what journalists are looking for, it’s…

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Episode 314 – Just Ask! with Graham Eisner

Episode 314 - Just Ask! with Graham Eisner

“We all want to grow our business. And we often do that by spending quite a lot of money… But the reality is in front of us, we have all the new clients we need.” Graham Eisner perfected his technique for asking clients for referrals without embarrassment on either side…

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Episode 310 – Where do you get your ideas?

Episode 310 - Where do you get your ideas?

Put an author in front of schoolchildren and you can guarantee that before too long, one of them will ask: ‘Where do you get your ideas?’ It’s a good question, and one that’s just as important for business book writers. In this week’s ‘best bits’ episode we look back over…

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Episode 285 – Inclusive AF with Jen O’Ryan

Episode 285 - Inclusive AF with Jen O'Ryan

‘They need to be able to ‘get’ the concepts that I’m trying to convey in whatever space they have available on the top of their phone screen.’ Used to writing for an academic audience, Dr Jen O’Ryan quickly realised that she needed take a very different approach for her business…

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