Episode 334 – Marketing Strategy with Jenna Tiffany

Episode 334 - Marketing Strategy with Jenna Tiffany

‘Strategy is effectively the map which takes you to your destination… tactics are the vehicles you’re going to use to get there.’ Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them – and many others – was to write…

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Episode 327 – Rebuilding with Sara Tate

Episode 327 - Rebuilding with Sara Tate

“How often does anyone really start with a blank sheet of paper? Certainly not at my age, you know? You don’t, you start from where you are… we want to make the effort to rebuild something that we love and we’ve invested in, a business or a relationship, whatever it…

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Episode 316 – The Crux with Richard Rumelt

Episode 316 - The Crux with Richard Rumelt

‘The basic failure of strategy work is a failure to define the challenge that you’re trying to meet.’ Richard Rumelt is one of the world’s leading authorities on strategy. He’s also a keen rock-climber, and it was climbing that gave him the inspiration for his new book: The Crux.  In…

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Episode 308 – The Future of Time with Helen Beedham

Episode 308 - The Future of Time with Helen Beedham

‘I delighted in writing it. That doesn’t mean I found it easy.’ Time management has been seen as an issue for individuals for too long: Helen Beedham argues that the real issue is systemic. The way that organisations manage and value time, she says, is broken. And it’s not just…

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Episode 303 – Writing a handbook with David Grayson

Episode 303 - Writing a handbook with David Grayson

“We knew that a handbook had to be incredibly practical… we tried to help people to really work through the stages that you need to think about.” There could hardly be a more important topic for businesses to engage with today than sustainability, and yet most businesses are still at…

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Episode 302 – Writing it all down with Cathy Rentzenbrink

Episode 302 - Writing it all down with Cathy Rentzenbrink

‘It starts off as me working out what I think, and then it becomes something I’m going to share with other people… The point at which I allow myself to start imagining a reader is really important.’ Writing isn’t just a tool for communication, and your book isn’t just a…

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Episode 301 – The serendipity mindset with Dr Christian Busch

Episode 301 - The serendipity mindset with Dr Christian Busch

They told Christian Busch that it would be ‘academic suicide’ to do his PhD on the science of luck. But it turns out that luck isn’t a random force at all: the results may be unpredictable, but the process of becoming luckier is a simple matter of creating more connections…

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Episode 299 – A Twixtmas meditation

Episode 299 - A Twixtmas meditation

‘We’re designed as cyclical creatures, from the most basic microcycle of breathing in and out to the annual cycle of the seasons, and if the New Year to come is our time for resolutions and purposeful action, the days before it, these Twixtmas days, are a time for gathering our…

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Episode 298 – The commissioning editor’s view with Eloise Cook

Episode 298 - The commissioning editor's view with Eloise Cook

What DO commissioning editors look for in business book proposals? Eloise Cook is the publisher responsible for Pearson’s business list, and in this conversation she reveals what makes a proposal worth pursuing (and also what makes her quietly file it under B for Bin). We also talk about the future…

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Episode 289 – Medium, message and meaning with Jeremy Kourdi

Episode 289 - Medium, message and meaning with Jeremy Kourdi

‘Why would you write 28 books? To get good at some of the stuff that you’re writing about.’ As well as writing those 28 books, Jeremy Kourdi has experience of senior leadership at The Economist, Duke University and the CMI. It’s fair to say he has an all-round perspective on…

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