You might not think of yourself as ‘a creative’, but if you’re an entrepreneur or a business book author that’s exactly what you are, insists award-winning jeweller Harriet Kelsall: you’re creating something that didn’t exist before you imagined it. And as she discovered the hard way, that means finding your…
What if you had some help writing your book: a collaborator to transcribe your ideas, do the grunt work of researching huge amounts of material, bounce ideas off, give editorial feedback and even provide their own contributions in the form of a dialogue? And what if that collaborator was available without…
A few of the stand-out moments from the last few Extraordinary Business Book Club episodes – this week we’re asking…. why? Why write a book, when it’s so damn hard? Here’s why. Mark Burns on the stones in the reader’s shoe Bec Evans on treating your book as a prototype…
Think you’re in a profession that doesn’t lend itself to writing a book? Della Hudson trained as a chemist and is now an accountant, but her book The Numbers Business: How to build a successful cloud accountancy practice was a winner at this year’s Business Book Awards. And even she,…
Something a bit different this week: I buttonholed some of the top voices in the book industry at last week’s IPG Spring Conference and asked them: What is it that authors need to know but publishers are too polite to tell them? Their answers might surprise you – and they…
‘What is the business case for being unsustainable?’ Professor David Grayson has been involved in social enterprise before it was even a thing, and over the last few decades he has acted as the conscience of business on a range of issues from accessibility and diversity to corporate social responsibility…
‘[The principles behind the book were those of] the lean startup: build, measure, learn, which meant running experiments, testing stuff with users and iterating and improving… treating it as a whole series of prototypes.’ In writing her first book – How to Have a Happy Hustle – Bec Evans drew…
A few of the stand-out moments from the last few Extraordinary Business Book Club episodes – there’s a celebratory feel as it marks the fifth birthday of Practical Inspiration, and this week we’re focused on finding inspiration in the uncomfortable and owning your ideas. Niki Schafer on submerging yourself in things…
‘Our events are a bit like a business book; a business book should give you new ideas, cutting edge content, stuff that you haven’t thought about before. But great business books can do it in a way that makes learning fun, that is entertaining to read, that also inspires the…
‘Constantly trying to be open to knowing about things that we’re not that comfortable with, I think that’s important.’ Most of us live inside a bubble of our own making: we read and talk about things that we know, we filter our feeds and our network to the voices that…
