“In everything we write, we choose a voice.” Poets and novelists talk a lot about their writing ‘voice’, but nonfiction writers, and especially business book writers, can write a full manuscript without giving it a thought. Which is a shame, because as Anne Janzer – copywriter, ghostwriter and business book…
‘It’s important to think about connecting with ourself first [because] whatever kind of interpersonal communication we are involved with, we are always there.’ In her 3D model of communication, Felicity Dwyer starts by inviting us to consider how we communicate with ourselves. It’s a profound and often moving process, but…
‘Expressing an idea and getting it out there is a very skilful process… the principle is to get the other people as interested in the idea you are.’ Creative work is to a large extent invisible – which makes it tricky for managers to manage. It also means that we’re…
When you’re writing a business book – or indeed any business writing – WHAT you’re saying is the most important thing, of course. But HOW you say it can make all the difference as to how people read it. I asked a group of editors what really pushed their buttons,…
‘The hardest part is getting started, getting that first paragraph on the page. And once I’ve been able to do that, generally for me, my writing then flows from that.’ Clive Lewis has written 17 books, so he’s learned a bit about organizing and communicating his ideas. He writes about…
‘Writing is a way of doing something physically while thinking deeply, it’s a container for deep thought in your life. If you think about it that way, it’s a really wonderful thing to make time for in your life.’ Anne Janzer’s mission is to ‘help people spread important ideas by…
‘In leadership communication, and indeed in the process of writing a business book, the more and better the quality and time spent on the thinking, the less time and the more effective the actual production of the communication or the book.’ Dr Elsbeth Johnson certainly put the time into creating…
‘I’d love to write a book, but I have a full-time job and a family, I just don’t have time.’ If that sounds like you, you need to hear this. Hassan Osman has a demanding full-time job at Cisco and a young family, but he’s written eight (EIGHT!!) books so…
There’s a lot of hot air expended on the topic of leadership. It can seem as though ‘leadership’ is a complex, arcane concept far removed from the reality of most of our lives. Here’s the antidote: Chris Hirst’s No Bullsh*t Leadership: Why the World Needs More Everyday Leaders and Why…
‘We’ve got more ways to communicate with one another than at any time in human history, and yet we’ve completely forgotten how to communicate with one another, or at least how to communicate in a meaningful way.’ Charlie Corbett is starting a revolution. He wants to end corporate-speak and the…
