When you’re writing a business book – or indeed any business writing – WHAT you’re saying is the most important thing, of course. But HOW you say it can make all the difference as to how people read it. I asked a group of editors what really pushed their buttons,…
‘The hardest part is getting started, getting that first paragraph on the page. And once I’ve been able to do that, generally for me, my writing then flows from that.’ Clive Lewis has written 17 books, so he’s learned a bit about organizing and communicating his ideas. He writes about…
‘Writing is a way of doing something physically while thinking deeply, it’s a container for deep thought in your life. If you think about it that way, it’s a really wonderful thing to make time for in your life.’ Anne Janzer’s mission is to ‘help people spread important ideas by…
‘In leadership communication, and indeed in the process of writing a business book, the more and better the quality and time spent on the thinking, the less time and the more effective the actual production of the communication or the book.’ Dr Elsbeth Johnson certainly put the time into creating…
‘I’d love to write a book, but I have a full-time job and a family, I just don’t have time.’ If that sounds like you, you need to hear this. Hassan Osman has a demanding full-time job at Cisco and a young family, but he’s written eight (EIGHT!!) books so…
There’s a lot of hot air expended on the topic of leadership. It can seem as though ‘leadership’ is a complex, arcane concept far removed from the reality of most of our lives. Here’s the antidote: Chris Hirst’s No Bullsh*t Leadership: Why the World Needs More Everyday Leaders and Why…
‘We’ve got more ways to communicate with one another than at any time in human history, and yet we’ve completely forgotten how to communicate with one another, or at least how to communicate in a meaningful way.’ Charlie Corbett is starting a revolution. He wants to end corporate-speak and the…
As a journalist, Mike Sergeant’s job was to communicate complex issues clearly and quickly. He had to find within huge geopolitical issues the human stories that listeners could connect with. Today he uses that experience to help business leaders communicate more powerfully. Mike believes that PR is simply storytelling –…
Think that what you say on the internet has no impact? Euan Semple says think again. ‘An avalanche only ever happens because the last snowflake falls. If it doesn’t, an avalanche doesn’t happen. Each of our conversations could be a last snowflake.’ Despite the fact that he’s been blogging for…
This is not just any frog. This is the frog that gets Melissa Romo into writing mode. Usually he sits atop the antique writing desk in her bedroom, but if she’s travelling he comes along and perches wherever he can, so that even on a plane or in an anonymous…
