Episode 398 – AI and book publishing with Sara Lloyd

Episode 398 - AI and book publishing with Sara Lloyd

“We’ve been innovating forever, before digital formats came along… in a way we have some of the natural abilities we need. We need to remember that and not be too scared when new things come along.” Publishing is an industry that runs on creativity and intellectual property. So how are…

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Episode 395 – Bright sparks & damp squibs with Sir John Tusa

Episode 395 - Bright sparks & damp squibs with Sir John Tusa

‘It’s the stories we respond to in life. It’s people’s stories we respond to, and then… you can tease out the lessons. You don’t go for the theory head on.’ There are many, many books about creativity: what it is, how to do it, what steps to follow. When journalist…

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Episode 388 – Writing powerfully with John Simmons

Episode 388 - Writing powerfully with John Simmons

‘If I’m not doing my own writing, I’m not properly thinking.’ You’ll be familiar with the idea of visual identity in branding: but what about verbal identity? John Simmons, director at Interbrand, recognised that the language you use as a business is just as important – if not more so…

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Episode 373 – Rethinking creativity with Dennis Sherwood

Episode 373 - Rethinking creativity with Dennis Sherwood

“What’s important about creativity is not novelty, but difference. I want something different from what is happening now, and difference is much easier to discover because difference means different from now.” There’s a lot of mystique around creativity, but for practical people – people like scientists and engineers – being…

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Episode 310 – Where do you get your ideas?

Episode 310 - Where do you get your ideas?

Put an author in front of schoolchildren and you can guarantee that before too long, one of them will ask: ‘Where do you get your ideas?’ It’s a good question, and one that’s just as important for business book writers. In this week’s ‘best bits’ episode we look back over…

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Episode 307 – Invisible Work with John Howkins

Episode 307 - Invisible Work with John Howkins

‘Expressing an idea and getting it out there is a very skilful process… the principle is to get the other people as interested in the idea you are.’ Creative work is to a large extent invisible – which makes it tricky for managers to manage. It also means that we’re…

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Episode 283 – Exponential with Azeem Azhar

Episode 283 - Exponential with Azeem Azhar

Humans don’t easily ‘get’ exponential growth – we’ve evolved in a linear world, and the pace of change we’re facing now can leave us wrong-footed and disoriented. But Azeem Azhar argues that we need to get to grips with it, and fast, if we’re to thrive in the modern world.…

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Episode 278 – Boring2Brave with Mark Choueke

‘Be a bit braver with what you define to be a business book, you don’t need to follow a template.’ Why is B2B marketing typically so dull? Whereas consumer marketing is focused on creativity, engagement and originality, B2B marketing all too often consists of a features list. Mark Choueke is…

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Episode 265 – Struggling with Grace Marshall

Episode 265 - Struggling with Grace Marshall

‘Productivity isn’t just about efficiency.’ As a Productivity Ninja, Grace Marshall was used to helping people who were struggling – with overloaded inboxes, poor time management, any number of everyday productivity pits. But she noticed that in many cases there was a different kind of struggle going on, one that…

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Episode 248 – Reflective practice with Gillie Bolton

“As writers, what we need to do is find an occasion when that usher is off duty and we can get up there and nip behind the curtain.” Gillie Bolton essentially founded the discipline of reflective practice, having discovered for herself that writing allowed her to go behind the curtain…

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