‘The problem that you have here, it’s not a writing problem. It’s a thinking problem.’ When Adrian Hornsby faced the challenge of how to convey complex business information in a way that resonated with readers, he drew on his background in writing fiction for theatre to bring dense business concepts…
Much handwringing goes on over the impact of technology on young people. Many domestic disputes centre on the amount of screentime that should or shouldn’t be allowed. Robert Wigley saw the issue from two perspectives: as a father of adolescent boys, but also as a mentor and investor working with…
‘I think we’re going to have another watershed moment… there’s going to be business pre-pandemic and business post-pandemic. And I wonder how many business books are going to feel out of date.’ As a woman founder in publishing, Judy Piatkus is one of my heroes. Working from home long before…
How are events changing in the wake of the Coronavirus pandemic, and what does that mean for you if you’re an author? Award-winning events producer Sasha Frieze talks about how digital events are evolving, what the hybrid event of the future might look like, and the opportunities and challenges for…
Something a little different this week: a report from the bleeding edge of the publishing industry, also known as the IPG Spring Conference. This is one of the most exciting and diverse events of the publishing calendar, bringing together publishers from all genres of publishing and from all sizes of…
Matt Locke tells a good story. He does, after all, run The Story conference, and his content studio Storythings helps businesses including Google and the BBC tell better stories. Right now he’s fascinated by attention: how we measure it, and how it’s changing. In this episode we bring all that…
Antony Mayfield runs marketing and communications agency Brilliant Noise, helping some of the biggest brands in the world transform their approach to getting their message out. He’s got some fascinating stuff to say about how advertising and marketing are changing, and what it means to be digitally literate, with tips…
Warren Knight isn’t your traditional entrepreneur (whatever that is). He began as a hip hop dancer, and quite simply saw the opportunities that presented themselves at each step and grabbed them with both hands. Today he helps companies around the world transform themselves into digital organisations. His book Think #Digital…
We spend our lives just one click away from the answer to any question, with instant access to entertainment, education, distraction, connection to the hive mind. Our digital culture makes so much possible, but what’s the cost to us? In this episode Tom Chatfield explores the nature of attention and creativity,…
