When you’re writing a business book – or indeed any business writing – WHAT you’re saying is the most important thing, of course. But HOW you say it can make all the difference as to how people read it. I asked a group of editors what really pushed their buttons,…
‘With a book you’re not just paying for the pages you read, you’re paying for someone to make the rest of the world shut up for a minute while you can concentrate.’ Uri Bram knows a thing or two about the value of content and attention. He curates the internet,…