‘Everything is sales… the title should sell people on reading the subtitle, the subtitle should sell people on flipping it over to look at the blurb and the blurb should sell you on opening the book up and flicking through it. And if all those things occur in the right…
‘If you can just get over the fear of failure and treat failure as a learning process, then… you’re going to go on to do some great stuff.’ From designing the iconic ‘Choose Life’ t-shirts of the 1980s to launching one of the first lockdown festivals of 2020, Drew Ellis…
‘In a way you have to be really cocky and bold to say I’m going to write a business book and it’s going to be worthwhile and lots of people will want to read it. You have to be overflowing with confidence. And I saw in my interviews with women…
As a project manager, Rob Kerr was accustomed to evaluating options and allocating scarce resources for maximum impact. The magic happened, however, when he started taking those tools out of the office and applying them to life: ‘We were making better decisions as a family. We were being a bit…
‘A town isn’t a town without a bookstore. It may call itself a town, but unless it’s got a bookstore, it knows it’s not foolin’ a soul.’ – Neil Gaiman, American Gods For most booklovers, bookshops – especially independent bookshops, that care about their books and their readers, stock just…
‘If you are in a position of real power and authority, it’s the dialogue with yourself that defines your capacity to run an organization.’ Dr Pippa Malmgren – economist, entrepreneur, innovator and advisor -returns to the podcast on the publication of The Infinite Leader to talk about how leadership is…
Yes it’s a cliché that writing is a journey, but that’s because it’s TRUE. In this week’s Best Bits episode I look back over the last few conversations in The Extraordinary Business Book Club and highlight the ways in which my guests have been shaped and changed, and moved forwards…
“When faced with personal challenges and business challenges, it’s going to take a lot of energy to overcome them. So why not use that energy wisely and focus on the things you can influence and forget about the stuff you can’t?” Rob Law, aka Trunki Daddy, has faced more personal…
‘Ask yourself continually: is this boring me?… Because if you’re bored writing it, there is no chance that anybody is going to want to read it.’ Former Enterprise Editor of the Sunday Times, Rachel Bridge cheerfully admits that she has the classic journalistic characteristics: a short attention span and incurable…
When she decided to quit a good job in the NHS to develop a run-down farm, people thought Celia Gaze was crazy. When business was flagging and her response was to put her father’s old bow tie on a llama and share the snap on social media, they knew it.…
