“I started where I think a good marketer should start, by asking some people to read the book and give me their feedback.” Luan Wise, a fellow of the Chartered Institute of Marketing with over 20 years of experience in B2B and B2C sectors, is an expert on all things…
‘I have a lot of enthusiasm. I bring in so many things and often the reader [is] like, where are we going?’ Jonas Altman finds writing hard. Which is lucky for us, because he’s done the work to discover a way through, and he generously shares it all in this…
Some days it feels like an emotional connection with the people who need to hear it. And those are good article days… it’s a great pleasure when people write back saying, Oh, that just hit the mark for me today. That was exactly what I needed to hear. Did you…
