“In everything we write, we choose a voice.” Poets and novelists talk a lot about their writing ‘voice’, but nonfiction writers, and especially business book writers, can write a full manuscript without giving it a thought. Which is a shame, because as Anne Janzer – copywriter, ghostwriter and business book…
When you write business books for a living, writing your own brings an unexpected problem: ‘Sometimes I thought it was quite outrageous, in fact: Hang on a minute, nobody’s paying me to do this, how can that be?‘ But Ginny Carter discovered that she was richly rewarded as she took…
‘The first draft of the manuscript is just ugly. There are pieces, and parts, and this part doesn’t match that part. It looks like a Frankenstein monster. And that’s why I call it Frankendraft. It sets that expectation low, that this will be an ugly, ghoulish creation with parts and…
In this week’s episode I’m joined by The Author Maker Ginny Carter, book coach and ghostwriter. We talk about why the ‘bestseller’ label can be a vanity metric, how to streamline your book and your marketing, and what Ikea furniture can teach us about ghostwriting. Alison : I’m here today with…
