A few of the stand-out moments from the last few Extraordinary Business Book Club episodes – this week we’re asking…. why? Why write a book, when it’s so damn hard? Here’s why. Mark Burns on the stones in the reader’s shoe Bec Evans on treating your book as a prototype…
‘[The principles behind the book were those of] the lean startup: build, measure, learn, which meant running experiments, testing stuff with users and iterating and improving… treating it as a whole series of prototypes.’ In writing her first book – How to Have a Happy Hustle – Bec Evans drew…
‘You’ve got to ask yourself what is more important. Is it selling books, or starting a movement?’ Sam Conniff Allende is in the business of movement-making. A young entrepreneur himself, he’s since inspired a generation of young entrepreneurs and hustlers, and when he decided it was time to write a…
Have you ever thought of business as art? Edgar Papke and Thomas Lockwood, experts in organizational culture and design respectively, wanted to encourage leaders to design their businesses consciously for innovation and collaboration with their book Innovation by Design. And what better way than to write collaboratively? This is a…
