Episode 417 – How to get a book deal with Hasan Kubba

Episode 417 - How to get a book deal with Hasan Kubba

‘It’s an unfair advantage to have a platform, it massively helps, don’t get me wrong. But it’s totally possible to do it without one.’ When Hasan Kubba and Ash Ali got together to write ‘The Unfair Advantage: How you already have what it takes to succeed’, they assumed they’d self-publish.…

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Episode 162 – How to Have a Happy Hustle with Bec Evans

Episode 162 - How to Have a Happy Hustle with Bec Evans

‘[The principles behind the book were those of] the lean startup: build, measure, learn, which meant running experiments, testing stuff with users and iterating and improving… treating it as a whole series of prototypes.’ In writing her first book – How to Have a Happy Hustle – Bec Evans drew…

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Episode 14 – The Lean Entrepreneur with Brant Cooper

In this episode I speak to Brant Cooper, author of The Lean Entrepreneur – which was a crowd-funded book – and founder of Moves the Needle, about treating your book as a startup. Brant has some awesome practical examples and advice for business writers on identifying market segments and needs, building…

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