Episode 398 – AI and book publishing with Sara Lloyd

Episode 398 - AI and book publishing with Sara Lloyd

“We’ve been innovating forever, before digital formats came along… in a way we have some of the natural abilities we need. We need to remember that and not be too scared when new things come along.” Publishing is an industry that runs on creativity and intellectual property. So how are…

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Episode 396 – More Sales Please with Sara Dalrymple

Episode 396 - More Sales Please with Sara Dalrymple

“The vast majority of business owners would happily spend 99% of their time creating and recreating and tweaking and iterating on the product side of things, because we know how to do that, we feel of service when we do that. But in order to help people, or to do…

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Episode 390 – Writing = Business

Episode 390 - Writing = Business

“Business books are unique because they are in that sweet spot between business activity and creative endeavour, that’s why I love them so much, that’s why I do this podcast, that’s why you’re here. It’s a beautiful thing.” Too often, people see writing a business book as something comletely different…

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Episode 389 – Social media strategies with Luan Wise

“I started where I think a good marketer should start, by asking some people to read the book and give me their feedback.” Luan Wise, a fellow of the Chartered Institute of Marketing with over 20 years of experience in B2B and B2C sectors, is an expert on all things…

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Episode 377 – The Writer’s Voice with Anne Janzer

Episode 377 - The Writer's Voice with Anne Janzer

“In everything we write, we choose a voice.” Poets and novelists talk a lot about their writing ‘voice’, but nonfiction writers, and especially business book writers, can write a full manuscript without giving it a thought. Which is a shame, because as Anne Janzer – copywriter, ghostwriter and business book…

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Episode 375 – Semiotics & structure with Rachel Lawes

Episode 375 - Semiotics & structure with Rachel Lawes

‘I’m not going to live to be 10,000 years old, so I’d rather just write material that someone’s actually going to use. So top-down writing works for me because it’s a very economical way to write.” Dr Rachel Lawes is the world’s leading expert in semiotics and its application in…

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Episode 365 – Idea stewardship with Melissa Romo

‘I thought I was sitting down to write a book. I was not sitting down to write a book. I was sitting down to create idea stewardship. And that’s a much bigger exercise.’ Melissa Romo is passionate about the opportunity that remote working presents – inclusion, access to talent, quality…

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Episode 363 – But Are You Alive? with Eloise Skinner

Episode 363 - But Are You Alive? with Eloise Skinner

‘I have worked with a coach in the past who used to tell me things that have been very helpful, like it is your responsibility to the book to try and communicate its concepts out there, if you believe it is that helpful, you need to be sharing it with…

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Episode 345 – Glow in the Dark with Mark Leruste

Episode 345 - Glow in the Dark with Mark Leruste

‘Your story is about you, but it’s not for you. Someone, somewhere woke up this morning needing to hear your story to not feel alone.’ For most of us, it’s hard for us to see how our personal story fits into our professional life. But Mark Leruste believes that your…

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Episode 343 – Decoded with Phil Barden

Ever wondered why people don’t immediately shout ‘Of course!’ and shake you warmly by the hand when you share your insights with them? It’s because we find new ideas hard to accept, especially when they contradict things we’ve believed up until now. So how as a writer can you help…

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