“In everything we write, we choose a voice.” Poets and novelists talk a lot about their writing ‘voice’, but nonfiction writers, and especially business book writers, can write a full manuscript without giving it a thought. Which is a shame, because as Anne Janzer – copywriter, ghostwriter and business book…
‘I’m not going to live to be 10,000 years old, so I’d rather just write material that someone’s actually going to use. So top-down writing works for me because it’s a very economical way to write.” Dr Rachel Lawes is the world’s leading expert in semiotics and its application in…
‘I thought I was sitting down to write a book. I was not sitting down to write a book. I was sitting down to create idea stewardship. And that’s a much bigger exercise.’ Melissa Romo is passionate about the opportunity that remote working presents – inclusion, access to talent, quality…
‘I have worked with a coach in the past who used to tell me things that have been very helpful, like it is your responsibility to the book to try and communicate its concepts out there, if you believe it is that helpful, you need to be sharing it with…
‘Your story is about you, but it’s not for you. Someone, somewhere woke up this morning needing to hear your story to not feel alone.’ For most of us, it’s hard for us to see how our personal story fits into our professional life. But Mark Leruste believes that your…
Ever wondered why people don’t immediately shout ‘Of course!’ and shake you warmly by the hand when you share your insights with them? It’s because we find new ideas hard to accept, especially when they contradict things we’ve believed up until now. So how as a writer can you help…
Interested in social media, podcasting, business books and business? It’s hard to think of someone who can speak with more authority on all of those than Bruce Daisley, ex-European head of Twitter, host of the No.1 business podcast Eat, Sleep, Work, Repeat, author of The Joy of Work and all-round…
‘Strategy is effectively the map which takes you to your destination… tactics are the vehicles you’re going to use to get there.’ Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them – and many others – was to write…
Storytelling is one of the most basic human impulses. And in the digital age, it’s also one of the most complex and confusing: how do you choose between the multitude of channels and tools to help YOUR story connect with the people who matter the most to your business? Rob…
In 1907, pioneering psychologist William James wrote this: ‘The human individual lives usually far within his limits; he possesses powers of various sorts which he habitually fails to use. He energizes below his maximum, and he behaves below his optimum.’ That insight reflects the message of my guests on this podcast…
