Tag: marketing
Episode 320 – We can do hard things
In 1907, pioneering psychologist William James wrote this: ‘The human individual lives usually far within his limits; he possesses powers of various sorts which he habitually fails to use. He energizes below his maximum, and he behaves below his optimum.’ That insight reflects the message of my guests on this podcast…
Episode 314 – Just Ask! with Graham Eisner
Episode 313 – PR on a Beermat with Louise Third
‘You cannot go into PR without building relationships.’ Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists…
Episode 305 – Things that authors learn (around the campfire)
Episode 298 – The commissioning editor’s view with Eloise Cook
What DO commissioning editors look for in business book proposals? Eloise Cook is the publisher responsible for Pearson’s business list, and in this conversation she reveals what makes a proposal worth pursuing (and also what makes her quietly file it under B for Bin). We also talk about the future…
Episode 293 – The Long Game with Dorie Clark
Episode 289 – Medium, message and meaning with Jeremy Kourdi
Episode 278 – Boring2Brave with Mark Choueke
Episode 261 – Let’s Play with John Williams
Episode 320 – We can do hard things

In 1907, pioneering psychologist William James wrote this: ‘The human individual lives usually far within his limits; he possesses powers of various sorts which he habitually fails to use. He energizes below his maximum, and he behaves below his optimum.’ That insight reflects the message of my guests on this podcast…
Episode 314 – Just Ask! with Graham Eisner
Episode 313 – PR on a Beermat with Louise Third

‘You cannot go into PR without building relationships.’ Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists…
Episode 305 – Things that authors learn (around the campfire)
Episode 298 – The commissioning editor’s view with Eloise Cook

What DO commissioning editors look for in business book proposals? Eloise Cook is the publisher responsible for Pearson’s business list, and in this conversation she reveals what makes a proposal worth pursuing (and also what makes her quietly file it under B for Bin). We also talk about the future…