Writing a business book is a delicate balancing act between being fully yourself and being fully in service of your reader. How do you “do you” to the max, without tipping over into self-indulgence or over-sharing? In the last few episodes of The Extraordinary Business Book Club we’ve explored this…
Kelly Glover is the queen of podcast promo. She’s booked thousands of authors, entrepreneurs and experts as guests on top podcasts and taught them how to make the most of the opportunity, drawing on her own media experience as a radio producer, talent agent and podcast host. In this episode…
‘It sometimes feels like I get to see every business book published.’ As managing editor and business book reviewer for the Financial Times, not to mention the coordinator of the annual FT/McKinsey Business Book of the Year award, Andrew Hill reads probably more business books than anyone else on the…
‘We build the road and the road builds us.’ Sometimes, writing a business book can be a profound experience of self-discovery. Karen Skidmore describes True Profit Business: How to play your bigger game without burning out, as her ‘becoming’ book, and what she discovered along the way has transformed her…
‘The discovery process is everything. It’s the whole project.’ Andrea Clarke describes the three months she spent writing her book as being in ‘a pure content vortex… I felt like I was on a natural high.’ Discover why, and maybe catch some of her energy and enthusiasm to reignite your…
Something a bit different this week: I buttonholed some of the top voices in the book industry at last week’s IPG Spring Conference and asked them: What is it that authors need to know but publishers are too polite to tell them? Their answers might surprise you – and they…
A few of the stand-out moments from the last few Extraordinary Business Book Club episodes – there’s a celebratory feel as it marks the fifth birthday of Practical Inspiration, and this week we’re focused on finding inspiration in the uncomfortable and owning your ideas. Niki Schafer on submerging yourself in things…
As a journalist, Mike Sergeant’s job was to communicate complex issues clearly and quickly. He had to find within huge geopolitical issues the human stories that listeners could connect with. Today he uses that experience to help business leaders communicate more powerfully. Mike believes that PR is simply storytelling –…
‘Wouldn’t it be helpful if somehow you could anticipate the key skills that would be needed in the future to support people’s professional growth?’ And that was the question that eventually led Chris Watson to write his first book: Upskill: 21 Keys to Professional Growth. In this conversation we explore the steps…
‘We have trailers and teasers about a movie. So why shouldn’t there be a teaser or trailer for a book?’ When Niklas Jansen graduated he knew he wanted to start a business, but he didn’t know much about running a business. And he also realised that suddenly he didn’t have…
