‘Be a bit braver with what you define to be a business book, you don’t need to follow a template.’ Why is B2B marketing typically so dull? Whereas consumer marketing is focused on creativity, engagement and originality, B2B marketing all too often consists of a features list. Mark Choueke is…
‘Everything is sales… the title should sell people on reading the subtitle, the subtitle should sell people on flipping it over to look at the blurb and the blurb should sell you on opening the book up and flicking through it. And if all those things occur in the right…
No business can ignore social media influencers these days, they’re part of the fabric of our lives both personally and professionally. But what are the opportunities and the pitfalls for the influencers themselves and for the brands that work with them? Sara McCorquodale set out to answer that question, and…
“We are bombarded every single day by buzzes and dings and notifications… I wanted to help people find some simple ways to reclaim the power of their decisions instead of reacting all the time, to take a breath or to set up some simple rules and systems that they could…
Imposter syndrome gets a bad rap, but it can be rocket fuel, says brand guru Rita Clifton. ‘It’s a drive, you know, go with it and use it…. you worry that you’re not going to be good enough, and you stretch yourself. That’s when you grow most.’ As well as…
How are events changing in the wake of the Coronavirus pandemic, and what does that mean for you if you’re an author? Award-winning events producer Sasha Frieze talks about how digital events are evolving, what the hybrid event of the future might look like, and the opportunities and challenges for…
‘Anyone who says writing a book is something you can do in 12 weeks or something is just telling people to write a bad book. ‘ It took Bryony Thomas four years to write the first edition of Watertight Marketing (although she did also give birth in that time…), but…
The dictionary defines ‘business’ as ‘work relating to the production, buying, and selling of goods or services.’ So if you’re writing a book that you’re planning to make available for sale, rather than simply writing a manuscript that’s going to stay in your bottom drawer, you’re in business. And thinking…
This week saw the first ever Practical Inspiration author day. More than 40 authors at every stage of the journey – from just signed up to three years post-publication – to share stories and tips and to support each other. There were workshops on overcoming procrastination and marketing your book,…
There’s never been a more entrepreneurial age. The barriers to entry for setting up a business have crumbled over the last decades while our sense of purpose and desire to be in control of our lives have sky-rocketed. But what does it take to be successful in this new world?…
