‘Anyone who says writing a book is something you can do in 12 weeks or something is just telling people to write a bad book. ‘ It took Bryony Thomas four years to write the first edition of Watertight Marketing (although she did also give birth in that time…), but…
The dictionary defines ‘business’ as ‘work relating to the production, buying, and selling of goods or services.’ So if you’re writing a book that you’re planning to make available for sale, rather than simply writing a manuscript that’s going to stay in your bottom drawer, you’re in business. And thinking…
This week saw the first ever Practical Inspiration author day. More than 40 authors at every stage of the journey – from just signed up to three years post-publication – to share stories and tips and to support each other. There were workshops on overcoming procrastination and marketing your book,…
There’s never been a more entrepreneurial age. The barriers to entry for setting up a business have crumbled over the last decades while our sense of purpose and desire to be in control of our lives have sky-rocketed. But what does it take to be successful in this new world?…
Writing a business book is a delicate balancing act between being fully yourself and being fully in service of your reader. How do you “do you” to the max, without tipping over into self-indulgence or over-sharing? In the last few episodes of The Extraordinary Business Book Club we’ve explored this…
Kelly Glover is the queen of podcast promo. She’s booked thousands of authors, entrepreneurs and experts as guests on top podcasts and taught them how to make the most of the opportunity, drawing on her own media experience as a radio producer, talent agent and podcast host. In this episode…
‘It sometimes feels like I get to see every business book published.’ As managing editor and business book reviewer for the Financial Times, not to mention the coordinator of the annual FT/McKinsey Business Book of the Year award, Andrew Hill reads probably more business books than anyone else on the…
‘We build the road and the road builds us.’ Sometimes, writing a business book can be a profound experience of self-discovery. Karen Skidmore describes True Profit Business: How to play your bigger game without burning out, as her ‘becoming’ book, and what she discovered along the way has transformed her…
‘The discovery process is everything. It’s the whole project.’ Andrea Clarke describes the three months she spent writing her book as being in ‘a pure content vortex… I felt like I was on a natural high.’ Discover why, and maybe catch some of her energy and enthusiasm to reignite your…
Something a bit different this week: I buttonholed some of the top voices in the book industry at last week’s IPG Spring Conference and asked them: What is it that authors need to know but publishers are too polite to tell them? Their answers might surprise you – and they…
