Episode 357 – Top Tips from the IPG Spring Conference

Episode 357 - Top Tips from the IPG Spring Conference

The Independent Publishers’ Guild annual Spring Conference is one of the highlights of the year for the book industry. I seized the opportunity to speak to six movers and shakers in the world of books to put to them the questions that you’d have asked if you’d only had the…

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Episode 190 – The Best Bits

Episode 190 - The Best Bits

Writing a business book is a delicate balancing act between being fully yourself and being fully in service of your reader. How do you “do you” to the max, without tipping over into self-indulgence or over-sharing?  In the last few episodes of The Extraordinary Business Book Club we’ve explored this…

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Episode 189 – Podcast publicity tips with Kelly Glover

Episode 189 - Podcast publicity tips with Kelly Glover

Kelly Glover is the queen of podcast promo. She’s booked thousands of authors, entrepreneurs and experts as guests on top podcasts and taught them how to make the most of the opportunity, drawing on her own media experience as a radio producer, talent agent and podcast host.  In this episode…

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Episode 176 – Future Fit with Andrea Clarke

Episode 176 - Future Fit with Andrea Clarke

‘The discovery process is everything. It’s the whole project.’ Andrea Clarke describes the three months she spent writing her book as being in ‘a pure content vortex… I felt like I was on a natural high.’ Discover why, and maybe catch some of her energy and enthusiasm to reignite your…

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Episode 159 – PR for Humans with Mike Sergeant

Episode 159 -PR for Humans with Mike Sergeant

As a journalist, Mike Sergeant’s job was to communicate complex issues clearly and quickly. He had to find within huge geopolitical issues the human stories that listeners could connect with. Today he uses that experience to help business leaders communicate more powerfully.  Mike believes that PR is simply storytelling –…

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