Episode 176 – Future Fit with Andrea Clarke

Episode 176 - Future Fit with Andrea Clarke

‘The discovery process is everything. It’s the whole project.’ Andrea Clarke describes the three months she spent writing her book as being in ‘a pure content vortex… I felt like I was on a natural high.’ Discover why, and maybe catch some of her energy and enthusiasm to reignite your…

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Episode 159 – PR for Humans with Mike Sergeant

Episode 159 -PR for Humans with Mike Sergeant

As a journalist, Mike Sergeant’s job was to communicate complex issues clearly and quickly. He had to find within huge geopolitical issues the human stories that listeners could connect with. Today he uses that experience to help business leaders communicate more powerfully.  Mike believes that PR is simply storytelling –…

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