Ever wondered how a journalist picks which expert to provide a quote on a story in your industry, or why a national paper runs a story on your competitor and not you? Media relations might seem like a dark art, but when you understand what journalists are looking for, it’s…
‘You cannot go into PR without building relationships.’ Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists…
‘Author-speakers… are often people who are true thought leaders, on a mission to share their knowledge. And yes, there are people who blog and there are people who post on social media and there are people who do podcasts. But… to really achieve that thought leadership, visionary status, there’s got…
Kelly Glover is the queen of podcast promo. She’s booked thousands of authors, entrepreneurs and experts as guests on top podcasts and taught them how to make the most of the opportunity, drawing on her own media experience as a radio producer, talent agent and podcast host. In this episode…
‘We’ve got more ways to communicate with one another than at any time in human history, and yet we’ve completely forgotten how to communicate with one another, or at least how to communicate in a meaningful way.’ Charlie Corbett is starting a revolution. He wants to end corporate-speak and the…
As a journalist, Mike Sergeant’s job was to communicate complex issues clearly and quickly. He had to find within huge geopolitical issues the human stories that listeners could connect with. Today he uses that experience to help business leaders communicate more powerfully. Mike believes that PR is simply storytelling –…
Writing a great book is a good start. But it’s only a start. After that comes the marketing, which is every bit as important as the writing. ‘If you’re not going to be the biggest champion for your book, who is?’ asks Pete Williams. The author of several best-selling books…
