We talk a lot on this show about the grind of writing business books, and indeed of business in general, but there’s a lot of joy to be found in the process too. This Best Bits episode celebrates all those moments, from the creative peace of the early morning start…
‘Be a bit braver with what you define to be a business book, you don’t need to follow a template.’ Why is B2B marketing typically so dull? Whereas consumer marketing is focused on creativity, engagement and originality, B2B marketing all too often consists of a features list. Mark Choueke is…
Penny Pullan was talking about virtual leadership and running virtual events long before it was fashionable – now that the rest of the world has caught up, she’s leading the way in making virtual and hybrid events (which are surely the future) not just possible, but powerful. Most people at…
Much handwringing goes on over the impact of technology on young people. Many domestic disputes centre on the amount of screentime that should or shouldn’t be allowed. Robert Wigley saw the issue from two perspectives: as a father of adolescent boys, but also as a mentor and investor working with…
‘You don’t have to have everything figured out when you sit down at your computer…. just start writing.’ Jackie Fast sees writing a book just like entrepreneurship – don’t let fear stop you, break some rules, figure it out as you go along. And in Rule Breaker: Rebellious leadership for…
“I don’t care how big of a following you have, who your publisher is, what kind of marketing plan you put together, how big of an influencer you are: if you don’t sit down and write, then there will be no book.” This is the game people, and this is…
‘Taking an all-seeing, all-knowing, conquering, dictatorial approach to managing people is going to land you in a world of pain.’ Philip Levinson always dreamed of becoming a CEO, and thought he was ready. But when he got there he realised the truth: nothing can prepare you for this. In Three…
‘What elements of your imperfection are you going to bring to the table?’ That’s the powerful question that strategist and storyteller Minter Dial poses about writing, but it could equally well be applied to leadership. Having all the answers is no longer what we need from our leaders: in a…
It’s one of the great paradoxes of business books that they’re written by experts, but the process of writing them is itself what builds expertise. In this Best Bits episode nine recent guests reflect on how writing their book changed them – often in unexpected ways. Judy Piatkus on the…
‘One of the first principles to make progress in writing is to have the courage to be rubbish because all writing, literally absolutely all of it, starts rubbish.’ If his first book, Essentialism, was about prioritization, Greg McKeown’s second book, Effortless, is about simplification. And this is no theoretical treatise:…
