Episode 391 – Publishing for Business with Naren Aryal

Episode 391 - Publishing for Business with Naren Aryal

‘That book that’s for everyone is for no one, right?’ Naren Aryal is laser-focused on the business of publishing for business. In this week’s episode he talks to me about how Amplify Publishing Group developed from a single title to one of the world’s leading business imprints, the unique goals…

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Episode 389 – Social media strategies with Luan Wise

“I started where I think a good marketer should start, by asking some people to read the book and give me their feedback.” Luan Wise, a fellow of the Chartered Institute of Marketing with over 20 years of experience in B2B and B2C sectors, is an expert on all things…

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Episode 385 – Disruption in Action with Adrian Hornsby

Episode 385 - Disruption in Action with Adrian Hornsby

‘The problem that you have here, it’s not a writing problem. It’s a thinking problem.’ When Adrian Hornsby faced the challenge of how to convey complex business information in a way that resonated with readers, he drew on his background in writing fiction for theatre to bring dense business concepts…

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Episode 384 – Motivation with Catherine Stothart

Episode 384 - Motivation with Catherine Stothart

‘Motivation is what drives your choice of what to do, and also how hard you try and how long you keep trying for.’ With a wealth of experience in coaching and training leaders from top multinational companies like Airbus, Google, and Audi, Catherine Stothart has developed a deep understanding of…

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Episode 382 – Book marketing with Karen Williams

Episode 382 - Book marketing with Karen Williams

‘I thought it was going to be a 20% update and I think the content has changed by about 80%.’ This might sound familiar to anyone who’s sat down to update their book. But this conversation isn’t just for you if you’re considering a second edition: Karen Williams is talking…

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Episode 381 – The Modern Maverick with Ed Haddon

Episode 381 - The Modern Maverick with Ed Haddon

‘We need, at the moment, mavericks. We need people of independent thought, courageous, wanting to do things differently, but we need to do that in service of others.’ Mavericks write their own rules. Modern mavericks write their own rules of success.  Ed Haddon, author of The Modern Maverick, helps people…

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Episode 380 – All about the Voice

Episode 380 - All about the Voice

In a sense writing a business book – any book, really – is quintessentially about finding and using your voice. You’re talking across time and space to a reader for a conversation that lasts for hours; admittedly a bit of a one-sided conversation, but it’s not possible to talk to…

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Episode 379 – Revolting Women with Lucy Ryan

Episode 379 - Revolting Women with Dr Lucy Ryan

When Lucy Ryan’s research revealed that midlife women were walking out of corporates in droves at the same age that the men around them were stepping into senior leadership positions, she knew it would make a great PhD topic. There was a massive data gap, and a clear benefit to…

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Episode 375 – Semiotics & structure with Rachel Lawes

Episode 375 - Semiotics & structure with Rachel Lawes

‘I’m not going to live to be 10,000 years old, so I’d rather just write material that someone’s actually going to use. So top-down writing works for me because it’s a very economical way to write.” Dr Rachel Lawes is the world’s leading expert in semiotics and its application in…

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Episode 373 – Rethinking creativity with Dennis Sherwood

Episode 373 - Rethinking creativity with Dennis Sherwood

“What’s important about creativity is not novelty, but difference. I want something different from what is happening now, and difference is much easier to discover because difference means different from now.” There’s a lot of mystique around creativity, but for practical people – people like scientists and engineers – being…

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