Episode 286 – Things that editors hate (and how to avoid them)

Episode 286 - Things that editors hate (and how to avoid them)

When you’re writing a business book – or indeed any business writing – WHAT you’re saying is the most important thing, of course.  But HOW you say it can make all the difference as to how people read it. I asked a group of editors what really pushed their buttons,…

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Episode 285 – Inclusive AF with Jen O’Ryan

Episode 285 - Inclusive AF with Jen O'Ryan

‘They need to be able to ‘get’ the concepts that I’m trying to convey in whatever space they have available on the top of their phone screen.’ Used to writing for an academic audience, Dr Jen O’Ryan quickly realised that she needed take a very different approach for her business…

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Episode 283 – Exponential with Azeem Azhar

Episode 283 - Exponential with Azeem Azhar

Humans don’t easily ‘get’ exponential growth – we’ve evolved in a linear world, and the pace of change we’re facing now can leave us wrong-footed and disoriented. But Azeem Azhar argues that we need to get to grips with it, and fast, if we’re to thrive in the modern world.…

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Episode 282 – Author-speakers with Bobbie Carlton

Episode 282 - Author-speakers with Bobbie Carlton

‘Author-speakers… are often people who are true thought leaders, on a mission to share their knowledge. And yes, there are people who blog and there are people who post on social media and there are people who do podcasts. But… to really achieve that thought leadership, visionary status, there’s got…

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Episode 281 – Mental fitness with Jodie Rogers

Episode 281 - Mental fitness with Jodie Rogers

‘There’s something about the writing process, the words on the page, just holding you accountable in some way to your thinking.’ Jodie Rogers has identified the real competitive advantage for today’s organisations: the mental fitness of the people working there. But as she points out, it takes more than an…

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Episode 280 – The Best Bits: The joy of business books

Episode 280 - The Best Bits: The joy of business books

We talk a lot on this show about the grind of writing business books, and indeed of business in general, but there’s a lot of joy to be found in the process too. This Best Bits episode celebrates all those moments, from the creative peace of the early morning start…

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Episode 278 – Boring2Brave with Mark Choueke

‘Be a bit braver with what you define to be a business book, you don’t need to follow a template.’ Why is B2B marketing typically so dull? Whereas consumer marketing is focused on creativity, engagement and originality, B2B marketing all too often consists of a features list. Mark Choueke is…

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Episode 277 – Making Workshops Work with Penny Pullan

Episode 277 - Making Workshops Work with Penny Pullan

Penny Pullan was talking about virtual leadership and running virtual events long before it was fashionable – now that the rest of the world has caught up, she’s leading the way in making virtual and hybrid events (which are surely the future) not just possible, but powerful. Most people at…

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Episode 275 – Born Digital with Robert Wigley

Episode 275 - Born Digital with Robert Wigley

Much handwringing goes on over the impact of technology on young people. Many domestic disputes centre on the amount of screentime that should or shouldn’t be allowed. Robert Wigley saw the issue from two perspectives: as a father of adolescent boys, but also as a mentor and investor working with…

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Episode 274 – Breaking rules with Jackie Fast

Episode 274 - Breaking rules with Jackie Fast

‘You don’t have to have everything figured out when you sit down at your computer…. just start writing.’ Jackie Fast sees writing a book just like entrepreneurship – don’t let fear stop you, break some rules, figure it out as you go along. And in Rule Breaker: Rebellious leadership for…

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