‘I’m not going to live to be 10,000 years old, so I’d rather just write material that someone’s actually going to use. So top-down writing works for me because it’s a very economical way to write.” Dr Rachel Lawes is the world’s leading expert in semiotics and its application in…
When you run a small business – especially a retail business – it can feel very much as if a tiger has not just come to tea, but moved in. It’s always hungry, often unpredictable, and it makes you feel a little, well, nervous. Luckily, Catherine Erdly is an expert…
Amazon has revolutionised retail, and it’s showing no signs of stopping. To understand the Amazon effect, and consider what might be coming next, we need to analyse it through two lenses – retail strategy and technology. Which is why retail analyst Natalie Berg and technology journalist Miya Knights decided to…
