“I started where I think a good marketer should start, by asking some people to read the book and give me their feedback.” Luan Wise, a fellow of the Chartered Institute of Marketing with over 20 years of experience in B2B and B2C sectors, is an expert on all things…
‘The problem that you have here, it’s not a writing problem. It’s a thinking problem.’ When Adrian Hornsby faced the challenge of how to convey complex business information in a way that resonated with readers, he drew on his background in writing fiction for theatre to bring dense business concepts…
‘You cannot go into PR without building relationships.’ Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists…
“I don’t want people to buy my book.” That’s a sentence I honestly don’t think I’ve heard an author say before, ever. But Barbara Gray’s vision for her second book, Secrets of the Amazon, was very different to that of most authors. It’s part of what she calls high fidelity,…
Steve Scott started writing and publishing to build his business, but pretty soon his business became writing and publishing books: he now has more than 70 to his name, all focused on helping internet entrepreneurs succeed. In this week’s podcast this multi-bestselling author reflects on what he’s learned about the…
Leadership expert Jurgen Appelo’s advice to first-time authors is simple: ‘Iterate.’ He goes on to explain: ‘You need a feedback cycle. You need to know as soon as possible whether it is making sense, what you’re writing. People have to read it.’ Jurgen walks the talk, building his community as…
Something a bit different on this week’s show. Meet Carol Wyer, blogger, author, and stand-up comedian. ‘She know her audience so well,’ PR expert Ben Cameron told me. ‘She really taps into who her audience is and she has this ability to go out and do whatever it takes to…
Dan Underwood is part of the ArtOf team, whose mission is to use diagrams and drawings to help people and organisations see their challenges and opportunities in a fresh and powerful way. He talked to me about how the ArtOf team have used the process of developing a book to…
When Barbara Gray thought about pulling together the research she’d done over her years as a top-rated equity analyst into a book about the fundamental disruption within the fast-moving market, she asked some friends for advice on publishing. ‘The publishing model is broken, Barb,’ they told her. ‘Sorry.’ She did have…
