Episode 211 – The Simplicity Principle with Julia Hobsbawm

Episode 211 - The Simplicity Principle with Julia Hobsbawm

‘It was actually like falling in love, if I’m honest.’ If you’ve fallen out of love with writing your book and even with your own ideas, this is just the tonic you need. Julia Hobsbawm lucidly talks through the evolution of The Simplicity Principle, with a behind-the-scenes look at the…

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Episode 35 – Don’t Make Me Think with Steve Krug

Episode 35 - Don't Make Me Think with Steve Krug

Steve Krug tells it like it is. ‘People don’t read nearly as much of [your book] as you think.’ Painful though it is, he says, much of writing is actually editing: reworking sentences, cutting out fluff, converting long paragraphs to bullet-points, so that you get your point across. Steve used all…

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Episode 26 – Simplicity with Giles Colborne

Giles Colborne is an expert in creating beautiful user experiences, which means making things simple and putting the user first. Writing a book, he says, is no different: You have to have a number of things very clear in your mind. You have to understand, at a very deep level,…

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