Episode 404 – LinkedIn mastery with Louise Brogan

Episode 404 - LinkedIn mastery with Louise Brogan

Louise Brogan helps entrepreneurs and professionals elevate their LinkedIn game. In this week’s conversation she explains why LinkedIn is so important for businesses and why most people are so dreadful at it. From fundamental mindset to the most effective tactics right now, it’s a masterclass in maximising your profile on…

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Episode 396 – More Sales Please with Sara Dalrymple

Episode 396 - More Sales Please with Sara Dalrymple

“The vast majority of business owners would happily spend 99% of their time creating and recreating and tweaking and iterating on the product side of things, because we know how to do that, we feel of service when we do that. But in order to help people, or to do…

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Episode 389 – Social media strategies with Luan Wise

“I started where I think a good marketer should start, by asking some people to read the book and give me their feedback.” Luan Wise, a fellow of the Chartered Institute of Marketing with over 20 years of experience in B2B and B2C sectors, is an expert on all things…

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Episode 382 – Book marketing with Karen Williams

Episode 382 - Book marketing with Karen Williams

‘I thought it was going to be a 20% update and I think the content has changed by about 80%.’ This might sound familiar to anyone who’s sat down to update their book. But this conversation isn’t just for you if you’re considering a second edition: Karen Williams is talking…

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Episode 335 – Fortitude with Bruce Daisley

Episode 335 - Fortitude with Bruce Daisley

Interested in social media, podcasting, business books and business? It’s hard to think of someone who can speak with more authority on all of those than Bruce Daisley, ex-European head of Twitter, host of the No.1 business podcast Eat, Sleep, Work, Repeat, author of The Joy of Work and all-round…

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Episode 334 – Marketing Strategy with Jenna Tiffany

Episode 334 - Marketing Strategy with Jenna Tiffany

‘Strategy is effectively the map which takes you to your destination… tactics are the vehicles you’re going to use to get there.’ Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them – and many others – was to write…

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Episode 332 – Dark Social with Ian MacRae

The internet is a funny old place. Most of us can’t live (or certainly work) without it, and our online relationships and conversations are just as real and valuable as those we have offline. But we’re complex beings with lots going on under the surface, and the internet is no…

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Episode 321 – Storytelling for Business with Rob Wozny

Episode 321 - Storytelling for Business with Rob Wozny

Storytelling is one of the most basic human impulses. And in the digital age, it’s also one of the most complex and confusing: how do you choose between the multitude of channels and tools to help YOUR story connect with the people who matter the most to your business?  Rob…

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Episode 121 – Reaching Out with Molly Beck

Episode 121 - Reaching Out with Molly Beck

‘The more people you know, the more stuff you get done. It’s as simple as that.’ But reaching out is an art: targeting the right people, approaching them in the right way, getting over yourself in the first place. In Reach Out, Molly Beck shares her simple, brilliant system for…

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Episode 119 – Writing to change the world with Euan Semple

Episode 119 - Writing to change the world with Euan Semple

Think that what you say on the internet has no impact? Euan Semple says think again. ‘An avalanche only ever happens because the last snowflake falls. If it doesn’t, an avalanche doesn’t happen. Each of our conversations could be a last snowflake.’ Despite the fact that he’s been blogging for…

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