No business can ignore social media influencers these days, they’re part of the fabric of our lives both personally and professionally. But what are the opportunities and the pitfalls for the influencers themselves and for the brands that work with them? Sara McCorquodale set out to answer that question, and…
In a world facing unprecedented social and ecological challenges, Mac Macartney has a challenge for businesses: ‘There is no organisation in this world better designed, resourced or equipped to create change in the world than businesses. They’re designed to make stuff happen… We talk a lot about innovation and creativity.…
For many CEOs, ‘doing’ social media is terrifying. Much easier to hire a millennial to do it for you. But in a world in which trust in corporates is at an all-time low, Michelle Carvill argues the best way to address that is to ‘step outside of the boardroom and…
Antony Mayfield runs marketing and communications agency Brilliant Noise, helping some of the biggest brands in the world transform their approach to getting their message out. He’s got some fascinating stuff to say about how advertising and marketing are changing, and what it means to be digitally literate, with tips…
It’s The Extraordinary Business Book Club’s half-century episode! And we’re celebrating with an extraordinary selection of Best Bits from episodes 41-49: Michael E. Gerber on creating a legacy David Taylor on being the best you Martin Goodyer on the single strong idea Heather McGowan on visualizing information Emma Serlin on the psychology…
