Tag: storytelling
Episode 332 – Dark Social with Ian MacRae
Episode 321 – Storytelling for Business with Rob Wozny
Episode 313 – PR on a Beermat with Louise Third
‘You cannot go into PR without building relationships.’ Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists…
Episode 240 – The Best Bits: The Writing Lab
Episode 236 – Unpacking stories with Shuhrat Ashurov
The best business books include powerful stories that get across key points in a memorable, engaging way. What if we could make those stories accessible to more people, more easily? That’s the vision that prompted Shuhrat Ashurov to create Storypack, a microlearning app that gives people in business access…
Episode 173 – The book of the future with Tom Cheesewright
Episode 167 – The Learning Imperative with Mark Burns
Episode 159 – PR for Humans with Mike Sergeant
As a journalist, Mike Sergeant’s job was to communicate complex issues clearly and quickly. He had to find within huge geopolitical issues the human stories that listeners could connect with. Today he uses that experience to help business leaders communicate more powerfully. Mike believes that PR is simply storytelling –…
Episode 111 – Unsafe Thinking with Jonah Sachs
Episode 332 – Dark Social with Ian MacRae
Episode 321 – Storytelling for Business with Rob Wozny
Episode 313 – PR on a Beermat with Louise Third

‘You cannot go into PR without building relationships.’ Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists…
Episode 240 – The Best Bits: The Writing Lab
Episode 236 – Unpacking stories with Shuhrat Ashurov

The best business books include powerful stories that get across key points in a memorable, engaging way. What if we could make those stories accessible to more people, more easily? That’s the vision that prompted Shuhrat Ashurov to create Storypack, a microlearning app that gives people in business access…
Episode 173 – The book of the future with Tom Cheesewright
Episode 167 – The Learning Imperative with Mark Burns
Episode 159 – PR for Humans with Mike Sergeant

As a journalist, Mike Sergeant’s job was to communicate complex issues clearly and quickly. He had to find within huge geopolitical issues the human stories that listeners could connect with. Today he uses that experience to help business leaders communicate more powerfully. Mike believes that PR is simply storytelling –…