Episode 289 – Medium, message and meaning with Jeremy Kourdi

Episode 289 - Medium, message and meaning with Jeremy Kourdi

‘Why would you write 28 books? To get good at some of the stuff that you’re writing about.’ As well as writing those 28 books, Jeremy Kourdi has experience of senior leadership at The Economist, Duke University and the CMI. It’s fair to say he has an all-round perspective on…

Continue reading

Episode 287 – Writing and happiness with Megan Hayes

Episode 287 - Writing and happiness with Megan Hayes

‘The individual is a research project, every time we try something new we’re being a kind of scientist in our own life.’ Megan Hayes studied the links between writing and happiness, and the first thing she discovered is that it’s both more powerful and more complex than we think. Yes,…

Continue reading

Episode 286 – Things that editors hate (and how to avoid them)

Episode 286 - Things that editors hate (and how to avoid them)

When you’re writing a business book – or indeed any business writing – WHAT you’re saying is the most important thing, of course.  But HOW you say it can make all the difference as to how people read it. I asked a group of editors what really pushed their buttons,…

Continue reading

Episode 285 – Inclusive AF with Jen O’Ryan

Episode 285 - Inclusive AF with Jen O'Ryan

‘They need to be able to ‘get’ the concepts that I’m trying to convey in whatever space they have available on the top of their phone screen.’ Used to writing for an academic audience, Dr Jen O’Ryan quickly realised that she needed take a very different approach for her business…

Continue reading

Episode 283 – Exponential with Azeem Azhar

Episode 283 - Exponential with Azeem Azhar

Humans don’t easily ‘get’ exponential growth – we’ve evolved in a linear world, and the pace of change we’re facing now can leave us wrong-footed and disoriented. But Azeem Azhar argues that we need to get to grips with it, and fast, if we’re to thrive in the modern world.…

Continue reading

Episode 282 – Author-speakers with Bobbie Carlton

Episode 282 - Author-speakers with Bobbie Carlton

‘Author-speakers… are often people who are true thought leaders, on a mission to share their knowledge. And yes, there are people who blog and there are people who post on social media and there are people who do podcasts. But… to really achieve that thought leadership, visionary status, there’s got…

Continue reading

Episode 281 – Mental fitness with Jodie Rogers

Episode 281 - Mental fitness with Jodie Rogers

‘There’s something about the writing process, the words on the page, just holding you accountable in some way to your thinking.’ Jodie Rogers has identified the real competitive advantage for today’s organisations: the mental fitness of the people working there. But as she points out, it takes more than an…

Continue reading

Episode 280 – The Best Bits: The joy of business books

Episode 280 - The Best Bits: The joy of business books

We talk a lot on this show about the grind of writing business books, and indeed of business in general, but there’s a lot of joy to be found in the process too. This Best Bits episode celebrates all those moments, from the creative peace of the early morning start…

Continue reading

Episode 279 – Wot the Book! with Leanne Hamley

Episode 279 - Wot the Book! with Leanne Hamley

‘We wanted to explore how books, which seem to be a real missing link in the corporate world, could be brought in and really used to enhance people’s development… If I could step away from everything and invest in myself, what does that look like?’ If there’s one experience common…

Continue reading

Episode 278 – Boring2Brave with Mark Choueke

‘Be a bit braver with what you define to be a business book, you don’t need to follow a template.’ Why is B2B marketing typically so dull? Whereas consumer marketing is focused on creativity, engagement and originality, B2B marketing all too often consists of a features list. Mark Choueke is…

Continue reading