Episode 87 – Humour and connection with Carol Wyer

Something a bit different on this week’s show. Meet Carol Wyer, blogger, author, and stand-up comedian. ‘She know her audience so well,’ PR expert Ben Cameron told me. ‘She really taps into who her audience is and she has this ability to go out and do whatever it takes to…

Continue reading

Episode 86 – Storytelling and Attention with Matt Locke

Episode 86 - Storytelling and Attention with Matt Locke

Matt Locke tells a good story. He does, after all, run The Story conference, and his content studio Storythings helps businesses including Google and the BBC tell better stories. Right now he’s fascinated by attention: how we measure it, and how it’s changing. In this episode we bring all that…

Continue reading

Episode 84 – Do It! Marketing with David Newman

Episode 84 - Do It! Marketing with David Newman

David Newman describes the process of writing a book as capturing ‘lightning in a bottle’. In today’s episode he describes how Do It! Marketing has transformed his business, and reveals the brilliant book bonus tactics he used to make it a success (plus, refreshingly, some of the stuff that didn’t…

Continue reading

Episode 83 – Enterprise Within with Rebecca Jones

Ep 83 - Enterprise Within with Rebecca Jones

Rebecca Jones was told at school that she’d better hope she made ‘pretty babies’, because she’d never amount to anything. She left aged 16 with a handful of non-academic O-levels to her name. By her mid-twenties she was running her second company, and now she’s a world-famous expert in training…

Continue reading

Episode 81 – Entrepreneurial You with Dorie Clark

‘You have to open yourself up… away from making money from something and understand that nowadays you make money because of something, and that’s a very different phenomenon.’ As a journalist, Dorie Clark used to make her living by writing content. But now she writes for free, and makes a…

Continue reading

Episode 80 – The Best Bits

Episode 80 - The Best Bits

My personal favourite moments from the last 9 episodes of The Extraordinary Business Book Club. It’s an incredible selection: Daniel Priestley (Key Person of Influence) on making the book work with the business Warren Knight (Think #Digital First) on what it means to be in control of publishing your book Orna Ross (Head of ALLi,…

Continue reading

Episode 78 – Fearless Growth with Amanda Setili

Amanda Setili

‘I’m actually shocked at what writing now means to me relative to what it would have meant before I wrote two books. I used to dread writing… now it’s a way to structure my learning, it’s a place to put my creativity. It’s a place to create a sense of…

Continue reading

Episode 76 – Think #Digital First with Warren Knight

Episode 76 - Think Digital First with Warren Knight

Warren Knight isn’t your traditional entrepreneur (whatever that is). He began as a hip hop dancer, and quite simply saw the opportunities that presented themselves at each step and grabbed them with both hands. Today he helps companies around the world transform themselves into digital organisations. His book Think #Digital…

Continue reading

Episode 75 – Global Content with Pam Didner

Episode 75 - Global Content with Pam Didner

The internet may be international, but is your content? Pam Didner shares the secrets of global content marketing for businesses of all sizes, and reveals the story behind her bestselling book (spoiler alert: she wanted to write a novel but it didn’t work out). She also explains how writing fits…

Continue reading