New to the Club? Missed a few episodes? Or just want to revisit some of the most mind-tingling insights from recent guests? This is the place to start. A few selected highlights from episodes 21-29, including: Seth Godin on blogging and what writing means to him Joanna Penn on dealing with…
Seth Godin is my hero. Whenever I need an example of a clean, authentic, punchy writing style, he’s the one I turn to. When I’m talking about interesting new publishing models, he’s my go-to guy. It took me quite a while to work up the courage to invite him onto the show.…
When Barbara Gray thought about pulling together the research she’d done over her years as a top-rated equity analyst into a book about the fundamental disruption within the fast-moving market, she asked some friends for advice on publishing. ‘The publishing model is broken, Barb,’ they told her. ‘Sorry.’ She did have…
Giles Colborne is an expert in creating beautiful user experiences, which means making things simple and putting the user first. Writing a book, he says, is no different: You have to have a number of things very clear in your mind. You have to understand, at a very deep level,…
Julia Pimsleur was angry. The statistics on women’s business success – only 4% of venture capital goes to women-run businesses, and only 3% of all women entrepreneurs ever reach $1m in revenue – appalled her and she thought someone should do something about this. It was something of a shock…
As a psychologist, Tony Crabbe was fascinated by our habitual response to the question, ‘How are you?’ ‘Busy.‘ Every conversation and every observation of human behaviour seemed to point to a constant sense of overwhelm, and he saw it in his own life too. ‘I had this growing gnawing sense that…
A landmark episode this, with one of my all-time podcasting/writing heroes, Joanna Penn, who started herThe Creative Penn podcast before the term was even invented. Her new book The Successful Author Mindset brilliantly demystifies the process of writing, and in this episode she shares how she’s overcome her own demons of…
This week’s guest is Dr Penny Pullan, author of Virtual Leadership: Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams, and one of the winners of my recent 10-day Business Book Proposal Challenge! Penny describes how she fell first into the world of virtual working and then into…
In this week’s episode I’m joined by The Author Maker Ginny Carter, book coach and ghostwriter. We talk about why the ‘bestseller’ label can be a vanity metric, how to streamline your book and your marketing, and what Ikea furniture can teach us about ghostwriting. Alison : I’m here today with…
In a world in which we’re bombarded with information and have choices available to us every waking moment, curation – ‘selecting and arranging to add value’ – is just as important as creation. Michael Bhaskar argues that it’s essentially a business model: you have a responsibility to your customers, your…
