Episode 54 – Writing with Noble Purpose with Lisa Earle McLeod

Episode 54 - Writing with Noble Purpose with Lisa Earle McLeod

‘Noble embodies what we’re trying to do here because it is about being in the service of others but in this case in business… Noble Purpose is about the impact you have on customers.’ Or, in this case, readers. Lisa Earle McLeod writes from two key drivers: frustration and passion. Her…

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Episode 41 – Beyond the E-Myth with Michael E. Gerber

Episode 41 - Beyond the E-Myth with Michael E. Gerber

One of the first episodes of The Extraordinary Business Book Club podcast featured an interview with Michael E. Gerber talking about one of the most extraordinary business books of all time – The E-Myth Revisited. So it feels very appropriate that we end 2016 with Michael talking about his new book, Beyond…

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Episode 40 – The Best Bits

Episode 40 - The Best Bits

New to the Club? Missed a few episodes? Or just want to revisit some of the most mind-tingling insights from recent guests? This is the place to start. A few selected highlights from episodes 31-39, including: Bec Evans of WriteTrack on establishing your writing habit (may or may not involve champagne) Productivity…

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Episode 39 – The Curve with Nicholas Lovell

You know about the Curve, even if you don’t think of it in those terms. You’ve noticed how successful businesses have been developing offerings at a wide variety of price points, and how they’ve been focusing particularly on giving stuff away in order to get people’s attention and engagement. You…

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Episode 32 – The Creator’s Code with Amy Wilkinson

Episode 32 - The Creator's Code with Amy Wilkinson

Amy Wilkinson pulls off an extraordinary feat with The Creator’s Code: she interviewed 200 top entrepreneurs to discover what had made them successful, then rigorously distilled down her findings into 6 universal skills – the Code. The research, on ‘the biggest data set currently in the entrepreneurship world on high-scale or…

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Episode 27 – Ubernomics with Barbara Gray

EBBC Episode 27 - Ubernomics with Barbara Gray

When Barbara Gray thought about pulling together the research she’d done over her years as a top-rated equity analyst into a book about the fundamental disruption within the fast-moving market, she asked some friends for advice on publishing. ‘The publishing model is broken, Barb,’ they told her. ‘Sorry.’ She did have…

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